Bringing Together More Than 45 Leading Watch Brands to Celebrate Watch Culture Through The Symposium, Featuring Influential Voices from the World of Horology andDiscover Exclusive Exhibitions and Showcases from 22–27 September 2026 at Siam Paragon BANGKOK, THAILAND - Media OutReach Newswire – 28 August 2026 - Siam Paragon, reaffirming its position as a global landmark and one of the world's premier Global Luxury Destinations, is set to host a defining landmark of haute horology with the second edition of "Siam Paragon Bangkok Watch Week 2026." The event is a 'Celebration of Watch Culture," bringing new depth and perspective to the world of horology through an exceptional gathering of more than 45 prestigious international watch maisons, renowned industry leaders, discerning collectors, and passionate enthusiasts from across the globe. Designed as a dynamic platform for sharing and discovery, The event will feature The Symposium, an engaging forum of conversations with leading voices in horology, alongside exclusive exhibitions and curated showcases that offer visitors an intimate encounter with exceptional timepieces and the latest innovations in watchmaking. Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026 at Siam Paragon, with a vision to position Bangkok as a Global Watch Destination and one of Asia's most significant destinations for watch culture. Entering its second year, Siam Paragon Bangkok Watch Week 2026 welcomes more than 45 prestigious watch brands, including A. LANGE & SOHNE, BIANCHET, BOUCHERON, BREITLING, BVLGARI, CARTIER, CHOPARD, FRANCK MULLER, GRAND SEIKO, HUBLOT, IWC SCHAFFHAUSEN, JAEGER-LECOULTRE, LOUIS ERARD, PANERAI, PIAGET, TAG HEUER, TIFFANY & CO., ULYSSE NARDIN, VACHERON CONSTANTIN, and ZENITH. The 2026 edition also welcomes a distinguished line-up of new participating brands, including AMIDA, BEHRENS, BLANCPAIN, BREGUET, BREMONT, CVSTOS, DAVID CANDAUX, GERALD CHARLES, GIRARD-PERREGAUX, GREUBEL FORSEY, JACOB & CO., L.LEROY, MB&F, NORQAIN, OMEGA, ORIS, PARMIGIANI FLEURIER, RESSENCE, ROGER DUBUIS, SPEAKE-MARIN, TUDOR, and UNIVERSAL GENEVE. The event will further enrich engagement within the global watch community through The Symposium, a distinguished platform dedicated to the exchange of knowledge, expertise, and the stories behind the art of watchmaking. Bringing together international brand executives, master watchmakers, renowned collectors, and influential industry figures. In a significant milestone for the event, Siam Paragon Bangkok Watch Week 2026 is honored to welcome the Fondation Haute Horlogerie (FHH), the world's leading authority on horological culture, to co-host a special edition of The Symposium. The celebration will also feature an impressive lineup of novelties, Southeast Asia's debuts, and world premieres from some of the industry's most prestigious watch maisons and independent watchmakers. Reflecting its rapid ascent on the global horological calendar, this year's Bangkok Watch Week has more than doubled the participation of leading international brands, bringing together an unprecedented spectrum of revered watch maisons and acclaimed independent creators. Siam Paragon Bangkok Watch Week 2026 aims to further establish Bangkok as a leading Global Watch Destination.

• World Premieres and the Latest Innovations in Fine Watchmaking

One of the most anticipated highlights of Siam Paragon Bangkok Watch Week 2026 will be the unveiling of significant new timepieces and collections from more than 45 leading international watch brands. Showcasing over 200 exceptional novelties valued at hundreds of millions of baht, the event reflects strong confidence in Bangkok and the growing influence of the global collector community. Among the standouts, Roger Dubuis will present the global debut of its iconic Knights of the Roundtable collection, offering watch enthusiasts a bold expression of creativity and mechanical mastery. Universal Genève will also make its highly anticipated Southeast Asian debut, providing a rare opportunity for the region's watch community to experience the next chapter of the legendary Swiss watchmaker. Collectors and enthusiasts can also explore The Exhibition, a dedicated showcase of the latest releases, limited editions, horological masterpieces, grand complications, rare treasures, and exceptional collections, offering an up-close encounter with some of the finest creations in contemporary watchmaking.

• The Symposium: Shaping the future of horology through dialogue and discovery by leading global voices

At the heart of Siam Paragon Bangkok Watch Week 2026 is "The Symposium," conceived as a platform for storytelling and meaningful dialogue surrounding the art and science of watchmaking. Through the perspectives of brand founders, senior executives, watchmakers, creators, and influential figures from the world of haute horlogerie, This year, The Symposium has been...