Showcase the Power of Asian Design on the Global Stage

Open for International Submission on 1 April, Limited-Time 50% off Entry HONG KONG SAR - Media OutReach - 31 March 2023 - With Asia's growing influence in the international arena in various aspects, the Asian ways of design thinking and social betterment aspiration can inspire new and comprehensive solutions to global issues. The "DFA Design for Asia Awards" (DFA DFAA), with its focus on Asia, is one of the reputable international annual design events enabling global eminent design projects to propagate Asian values and perspectives. Its 2023 Edition will open for online submissions on 1 April 2023 (Hong Kong Time). Launched by Hong Kong Design Centre in 2003 with Create Hong Kong of the Government of the Hong Kong Special Administrative Region (HKSAR) as the lead sponsor since 2009, the DFA DFAA aims to recognise projects in Asia that demonstrate design excellence and highlight the impact of the design-led approach on addressing social issues and contributing to the betterment of society and the design industry. Thus far, more than 2,000 impactful design projects with an Asian focus have been awarded under the DFA DFAA. "Being one of the globally acknowledged awards in the design industry, the 'DFA Design for Asia Awards' has never stopped promoting Asian design excellence to the world. With the Awards serving as a catalyst, we continue to honour and celebrate Asian design's contributions to the globe, and at the same time foster cultural exchanges and encourage cross-disciplinary collaborations. We are excited to see the creative and innovative solutions from designers who cut across borders to drive positive impacts all over the world," said Prof. Eric Yim, Chairman of Hong Kong Design Centre. The DFA DFAA 2023 accepts entries from 30 design categories spanning across six design disciplines, including Communication Design, Digital & Motion Design, Fashion & Accessory Design, Product & Industrial Design, Service & Experience Design, and Spatial Design, aiming to honour even more noteworthy designs in Asia. Entrants can save 50% on the entry fee by making submissions on or before 30 April 2023 (Hong Kong Time). DFA Design for Asia Awards 2023– SubmissionDetails Date: 1 April – 30 June 2023 (Hong Kong Time) Entry fee: HK$2,000 per entry Promotion: 50% off on entry fee for submissions on or before 30 April 2023 (Hong Kong Time) Online Submission: https://dfaa.dfaawards.com/en/online_submission/Calling for Award Entries from Six Design Disciplines:

(1) Communication Design Identity & Branding Packaging Publication Poster Typography Marketing Campaign	(2) Digital & Motion Design Website Application User Interface (UI) Game Video
(3) Fashion & Accessory Design Fashion Apparel Functional Apparel Intimate Wear Jewellery & Fashion Accessory Footwear	(4) Product & Industrial Design Household Appliance Homeware Professional & Commercial Product Information & Communications Technology Product Leisure & Entertainment Product
(5) Service & Experience Design Service Design Experience Design	(6) Spatial Design Residential Space Hospitality & Leisure Space Culture & Public Space Commercial & Showroom Space Workspace Institutional Space Event, Exhibition & Stage

Awards Structure All design projects submitted will be assessed by an international judging panel comprised of world-leading design experts and professionals. The panel will determine the Grand, Gold, Silver, Bronze and Merit Awards' winners. Entry Requirements Design projects launched in one or more Asian markets^# between 1 January 2021 and 31 May 2023 are eligible for submission by their design owners, clients, brand owners, designers or design consultancies. ^# Asian markets include: Afghanistan / Bangladesh / Bhutan / Brunei Darussalam / Cambodia / Democratic People's Republic of Korea (North Korea) / Hong Kong / India / Indonesia / Islamic Republic of Iran / Japan / Kazakhstan / Korea / Kyrgyzstan / Laos / Macau / The Mainland / Malaysia / Maldives / Mongolia / Myanmar / Nepal / Pakistan / The Philippines / Singapore / Sri Lanka / Taiwan / Tajikistan / Thailand / Timor-Leste / Turkmenistan / Uzbekistan / VietnamJudging Criteria The judging panel will assess each entry based on the criteria below...