HONG KONG SAR - Media OutReach - 12 January 2023 - 7CAFÉ+ and HOTSHOT, two of 7-Eleven's popular own brands, are joining forces for the first time ever to create 7CAFÉ+HOTSHOT, an all-new and exciting concept! This unique collaboration officially launches in 7-Eleven's new store on Tai Yuen Estate in Tai Po! Combining new ideas from 7CAFÉ+ and HOTSHOT's classic snacks, 7-Eleven will continue to bring extra fun and excitement to its customers this new year! 7CAFÉ+HOTSHOT brings together these two brands' signature items such as Frappe Cool, Bubble Tea, Croffles and Sundae Parfaits from 7CAFÉ+ and authentic Hong Kong HOTSHOT snacks from such as Shao Mais, Fish Balls, and Stirred Noodles. 7CAFÉ+HOTSHOT boasts a blend of innovative items and classic favourites with a unique menu of over 70 delicious drinks and treats! Unlike at previous 7CAFÉ+ and HOTSHOT counters, customers can freely mix & match the items from the two brands together to create their very own exclusive combos such as Mango Pomelo Frappe with Curry Fish Balls and more. The possibilities are endless! The new store has also launched a new and exclusive series of red bean items inspired by the Hong Kong cha chaan teng classic Red Bean Ice to bring extra excitement. To celebrate the launch of the new 7CAFÉ+HOTSHOT concept, 7-Eleven commissioned popular local illustrator Don Mak to create a 7-metre-long mural to decorate the storefront featuring 7-Eleven brand elements, signature items as well as famous Hong Kong and Tai Po landmarks such as the DukLing Chinese junk, the Spiral Lookout Tower and the Lam Tsuen Wishing Tree to show that 7-Eleven is always there for its customers and the community in Hong Kong. [Store Exclusive] New Red Bean Series

[Store Exclusive] Red Bean Fizzy Frappe Cool ($22/cup) Topped with red beans directly sourced from Japan, this drink is inspired by the cha chaan teng classic red bean ice and is full of local flavour. Enjoy this sweet treat's layers of shaved ice and rich creamy taste.	[Store Exclusive] Red Bean Fizzy Specialty Drink ($22/cup) Our innovative take on the Hong Kong classic red bean ice drink features a delicious red bean paste directly imported from Japan. It's sweet, rich and refreshing!
[Store Exclusive] Red Bean Sundae Parfait ($25/cup) This Sundae Parfait combines rich, creamy milk with crunchy cornflakes and red bean paste directly imported from Japan. Savour the rich layers of different tastes and textures!	[Store Exclusive] Red Bean Toast ($19) This toast is crispy on the outside and soft on the inside. Topped with a generous serving of butter and red bean paste, this sweet and tasty snack will be sure to tickle your taste buds.

7CAFÉ+HOTSHOT also has a whole host of tasty combos to choose from. Customers can freely mix & match signature items from both 7CAFÉ+ and HOTSHOT and create their very own combos. Everyone – from students and time-pressed office workers to busy full-time mums – can now find food and customise their own combos for breakfast, lunch, afternoon tea or just a quick snack at 7CAFÉ+HOTSHOT! There are countless combinations but here are four of 7-Eleven's top picks to show how you can mix trendy treats with Hong Kong classics! 7CAFÉ+HOTSHOT Combos: Our top picks! To kickstart their morning, many Hongkongers grab breakfast on the go before heading to work or school. This Breakfast Combo B at just $26 is ideal for office workers or students. This combo includes a main item, two sides and a drink and there are lots of options to choose from! The more health-conscious can opt for a nutritious, protein-rich boiled egg as one of their two sides. Or if you want to try something a little different, go for the new and exclusive Red Bean Toast only available at the Tai Po store. Then complete your combo with a refreshing cup of freshly brewed 7CAFÉ coffee made with 100% Rainforest Alliance Certified Arabica beans.

7-Eleven Combo Pick 1: Breakfast Combo BBreakfast B ($26) Menu 1 Luncheon Meat/4 Cheese Sausages + 1 serving of Rice Noodles/Sesame Oil Flavoured Noodles/Macaroni with Chicken or Tomato Soup/Oatmeal with Milk + 5 Fish Balls /5 Shao Mais/1 Boiled Egg/1 slice of Toast (Butter/Condensed Milk & Butter/Peanut Butter & Condensed Milk/Red Bean) + 1 HK-style hot drink Combo Upgrade offer: ＋$3 to add on an iced HK-Style Drink ＋$9 to add on a hot Freshly Brewed Coffee/Flavoured Milk ＋$11 to add on an iced Freshly Brewed Coffee/Flavoured Milk ＋$16 to add on a Frappe Cool/Bubble Tea/Iced Shaken Tea Available until 11am

Looking for a light breakfast on the go? Then grab a Toast Snack Combo! Pick...