Causeway Bay Pilot Spearheads Citywide Preventive Healthcare, Echoing Primary Healthcare Agenda

HONG KONG SAR – Media OutReach Newswire – 10 August 2026 – Faced with the dual challenges of a steady rise in chronic disease rates and the immense pressure borne by public health resources in Hong Kong, putting preventive healthcare into practice has become a matter of urgency. To actively respond to the Government's direction of strengthening primary healthcare and district-based service delivery, innovative health management platform LIVE4WELL has picked Causeway Bay as its first community pilot site, demonstrating its vision and practice in contributing to public health. Working with district organizations, the initiative enabled nearly 1,000 members of the public to experience non-invasive, painless and rapid screening. By combining artificial intelligence (AI) with big data, the platform encourages the public to take ownership of their own Bio-wealth Assessment Data, to identify and address potential health risks early. As a community force, LIVE4WELL has also submitted policy recommendations to the HKSAR Government, spanning the smarter use of AI in health assessment, the rollout of non-invasive community outreach screening, the inclusion of inflammatory markers in community-level screening, and extending Chinese and Western medicine collaboration into the aspect of wearable devices, thereby supporting the HKSAR Government in aligning with the National 15^th Five-Year Plan and the policy direction for the year ahead. Business and District Leaders Aim to Fill the Gap in Advancing Chronic Disease Prevention and Control LIVE4WELL's six-day "Purple Wellness Day", a public health screening experience event held in Causeway Bay from August 5 to 10, came to a successful close today. The event transformed a shopping mall space into an innovative health exploration hub, bringing together a wide range of top-tier health screening devices from Hong Kong, Chinese Mainland, and overseas, more than 20 healthy-living partner merchants and various star speakers, enriching the public's journey of health exploration. Ms. Miranda WONG, Co-founder, LIVE4WELL, said, "The management of chronic diseases should never begin only after the onset of illness. As a digital health partner, LIVE4WELL builds on the Government's primary healthcare policy framework to provide the public with more proactive and accessible preventive healthcare support. By integrating AI and big data technologies into retail and community settings, we are making non-invasive screening part of everyday life, rather than medical procedures that feel out of reach. At its core, this is our long-term commitment to health management and social care — whether it is identifying chronic disease risks early in elderly family members, or helping younger generations catch issues like pre-diabetes in time. We hope technology can make 'early detection, early management' a part of everyone's daily life, rather than something people come to regret only after their condition has worsened." Mr. LEE Man-lung, Joey, MH, Chairman of Centre Stage Squarer and Wan Chai District Council Member, who attended the opening event and arranged for district residents to take part, said, "Screening that is non-invasive, painless, and delivers results instantly is a major breakthrough in AI technology — one that goes beyond technological progress but more importantly, gives businesses the capacity to create health assessment tools that are more beneficial and relatable to people's lives. Health assessment is no longer a tedious questionnaire or cold clinical equipment, it is a new experience of conversing with one's own body. The event is an excellent demonstration of how community organizations can harness technology to expand district health support services, building a low-cost and easily accessible health platform for the elderly and grassroots families. It is an approach well worth other organizations emulating." Non-invasive Screening Helps the General Public in Early Identification of Multiple Potential Health Risks To encourage citizens to take the first step toward self-health management, approximately 300 free screening slots were reserved during the event, allowing people in need to experience a range of non-invasive, rapid and precise AI health screening, and to receive personalized health reports and expert interpretation on the spot. Visitors took part in non-invasive thematic areas across seven exploration zones, covering liver and kidney metabolism, cardiovascular, cerebrovascular and retinal condition, blood glucose and...