SINGAPORE – Media OutReach Newswire – 4 August 2026 – TikTok Shop has announced a series of new capability-building initiatives designed to strengthen Singapore's discovery commerce ecosystem by equipping sellers and creators with the skills and opportunities needed to succeed in content-led commerce. As part of this commitment, TikTok Shop aims to support and train at least 1,000 local sellers by the end of 2027 and more than 3,000 creators by the end of 2026. The announcements were made at the inaugural TikTok Shop Singapore Summit, a full-day hybrid event that brought together more than 1,500 sellers, creators, and ecosystem partners to explore how collaboration across the discovery commerce ecosystem can help businesses grow through content and LIVE selling. This comes amid strong growth on the platform, with TikTok Shop Singapore recording 1.7x year-on-year growth in Gross Merchandise Value (GMV) and 1.6x year-on-year growth in monthly buyers over the past year, reflecting the growing opportunities for sellers to scale through content-driven commerce. Investing in seller success As Singapore's discovery commerce ecosystem continues to grow, TikTok Shop is expanding its capability-building programmes to support sellers at every stage of their growth journey — from learning the fundamentals of LIVE selling to building sustainable, long-term businesses.

Programme	Designed for	Growth objective
GO LIVE Academy	New TikTok Shop sellers looking to learn the fundamentals of LIVE selling	Learn - Build the skills and confidence to host self-operated LIVE selling sessions
Growth Accelerator Programme	Growing sellers ready to scale through content and LIVE commerce	Scale - Accelerate business growth with personalised incubation and strategic guidance
Merchant Self-LIVE Programme	Growing sellers looking to strengthen their in-house LIVE selling capabilities	Build capability - Develop sustainable self-operated LIVE selling and reduce reliance on external hosts
Brand IP Accelerator Programme	Growing sellers with an established content presence	Build brand - Strengthen founder or brand identity and build a more recognisable presence on TikTok Shop

Together, these programmes create stronger foundations for businesses at every stage of growth, equipping more sellers with the capabilities needed to participate in Singapore's evolving discovery commerce ecosystem. "We're seeing a clear shift in how businesses grow on TikTok Shop. Success today is no longer defined simply by having a presence online or treating LIVE selling as another sales channel. The businesses achieving the strongest long-term results are those investing in capabilities — building confidence in content creation, developing in-house LIVE expertise, and working with creators in more strategic ways," said Leon Koh, Fashion Cluster Lead and Head of Seller Management at TikTok Shop Singapore. "That's why we're expanding our support beyond tools and technology to focus on capability building across our entire ecosystem. By investing in both sellers and creators, we're helping businesses of all sizes build the skills, partnerships, and confidence they need to grow sustainably in today's discovery-driven economy." Building the next generation of creators A strong discovery commerce ecosystem also requires a capable creator community. Complementing its investment in seller capabilities, TikTok Shop is also expanding its support for creators through programmes that help them develop specialised skills and unlock new income opportunities through discovery commerce, with the goal of supporting more than 3,000 creators by the end of 2026.

• LIVE Host Academy supports aspiring professional LIVE hosts by building the practical hosting and sales skills needed to succeed in LIVE commerce, while connecting them with sellers seeking LIVE selling talent.
• Affiliate Accelerator supports creators looking to build affiliate-led businesses through training in LIVE selling and short-form content, while providing opportunities to connect with sellers and drive product discovery through authentic recommendations.
• Short Video Programme supports emerging creators specialising in short-form content by helping them develop product storytelling skills through practical learning resources, creator manager support, and collaboration opportunities with TikTok Shop sellers....