HONG KONG SAR - Media OutReach Newswire - 18 March 2026 - On the opening day of Hong Kong FILMART, global leading game enterprise, MOONTON Games, hosted a film-game intellectual property (IP) launch conference under the theme From Spark to Spotlight, officially announcing its cross-border upgrade from the game industry to full ecological incubation of film-game IPs. At the event, MOONTON Games unveiled three flagship original IPs—You Ming Zhi, Cetus, and Project: Lovania—spanning Eastern fantasy, sci-fi adventure, and cozy genres, with diversified formats including feature films, animated series, and video games. An industry forum was held to explore the new-era development of film-game integration. Distinguished guests attended the conference, including Cloud Zhang, Head of ByteDance's Game Business and CEO of MOONTON Games; Yaguang Ma, also known as Link Ma, Head of MOONTON Games' Lighthouse Studio; renowned screenwriter Ran Ping; celebrated author Jiang Nan; acclaimed animation director Shen Youbafang; Wang Shanshan (Film and Television Director of Science Fiction World); as well as leaders from the National Radio and Television Administration; the Hong Kong Trade Development Council; numerous media representatives; and industry peers. Founded in 2014, MOONTON Games has crafted a portfolio of classic game IPs loved by gamers worldwide. Its debut at Hong Kong FILMART marks the launch of MOONTON Games' global incubation journey for premium IPs with a brand-new vision, completing a cross-dimensional creative leap from a digital game kingdom to a cinematic light and shadow realm, and empowering Chinese culture-rooted original content to shine on the international stage. MOONTON Games' Lighthouse Studio, the core vehicle for its film-game IP development, made its official debut at the conference, and its unwavering commitment to long-termist creative philosophy has become the cornerstone of Moonton's film-game integration layout. The three distinctive original IPs form MOONTON Games' first film-game IP matrix; all anchored in high-quality content, they pose profound emotional inquiries around What it means to be human, what it means to live, with unique themes and expressive formats. You Ming Zhi: Rooted in Chinese Folk Customs, Forging a Benchmark for Eastern Fantasy Theatrical Animated Films As MOONTON Games' maiden cross-border film and television project, the Eastern fantasy IP You Ming Zhi—deeply rooted in Chinese folk culture—officially kicked off at the conference. The IP builds a distinctive worldview where the world is governed by animal Spirits of Light, and humans embark on a quest to uncover their own history and the meaning of survival. Breaking free from the clichés of traditional immortal and chivalric fantasy, it returns to a narrative core rooted in mortal life and journey experiences. The growth story of protagonist Zhou Chu mirrors the self-discovery and identity exploration of contemporary young people, embodying both profound Chinese cultural heritage and universal emotional resonance. The IP's first concept short film made a stunning debut at the conference. Wanzhou Yu, the IP producer, shared that creative inspiration stemmed from personal emotional resonance, aiming to create a humanistic Eastern fantasy work where the protagonist achieves inner growth through witnessing rather than conquering. Cloud stated that this IP was chosen as the starting point of MOONTON Games' cross-border endeavor for its compelling narrative rooted in Chinese folk customs that transcends media boundaries; it reflectsand MOONTON Games' aspirations to set an aesthetic and narrative benchmark for it with the ceremonial essence of film. Yaguang Ma highlighted the IP's pure creative team, original worldview and systematic aesthetic system, believing it to be an IP seed with sustainable growth potential for a decade. A landmark announcement was made: national first-class screenwriter Ran Ping officially joined the project as the animated film's screenwriter. Ran Ping noted that the IP's allure lies in exploring profound propositions of civilization, loneliness and coexistence through a fantasy lens, integrating the traditional heritage of ancient supernatural tales with modern narrative consciousness, and a great fantasy work ultimately reflects reality. The MOONTON Games team presented Ran Ping with a framed original art poster of the IP, marking his official joining in a highly ceremonial way. Cetus: Debut of a Dieselpunk Sci-Fi IP, Launching a Global Co-creation Plan Following You Ming Zhi, MOONTON Games released the high-concept sci-fi IP Cetus, with the first concept short film of its dieselpunk post-apocalyptic adventure animated series also unveiled at the event. The IP constructs a post-apocalyptic world shrouded in a sea of clouds, where humans have built a unique civilization based on whaling in an isolated island setting, and cling to hope and resolve amid...