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Hang Lung Launches the Third Phase of 66 and beyond Anniversary Celebration

  • Written by Media Outreach

Portfolios Across the Chinese Mainland Launch the “66 Let Loose” Summer Carnival to Energize Local Communities

HONG KONG SAR & SHANGHAI, CHINA - Media OutReach Newswire - 16 July 2026 - Hang Lung Properties Limited (SEHK Stock Code: 00101) ("Hang Lung" or the "Company") today announced the launch of its "66 Let Loose" SummerCarnival (「66放肆一夏」嘉年華) across 11 of its mixed-use commercial developments on the Chinese Mainland, officially kicking off the third phase of its "66 and beyond" anniversary celebration. Spanning July and August, the campaign is built around three signature themes: "Let's Play," "Let's Move" and "Let's Jam," offering specialty markets, high-energy sports and live music parties. image
Hang Lung launches "66 Let Loose" Summer Carnival (「66放肆一夏」嘉年華) across its 11 mixed-use commercial developments on the Chinese Mainland
Built around three core themes – pop up markets, sports and music – the "66 Let Loose" Summer Carnival seamlessly blends lifestyle experiences with community connection. "Let's Play" spotlights trendy, locally inspired summer markets brimming with creative content and interactive experiences, encouraging young people to explore fresh ideas and discover lifestyle inspiration. "Let's Move" connects communities through sports and wellness experiences, championing a lifestyle that nurtures both body and mind. "Let's Jam" centers on the nationwide "66 Summer Music Festival" and Chinese Valentine's Day programs, teaming up with a diverse lineup of renowned bands to deepen cultural and emotional ties with local communities. image
Center 66 in Wuxi presents Summer Lemon Party, featuring the debut of limited-edition desserts and interactive engagement
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Olympia 66 in Dalian brings together more than 50 curated brewers from over 40 cities, offering a vibrant hub for discovery and social connection
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Spring City 66 in Kunming, in collaboration with SUNNYMORE, introduces the nationwide debut of a mushroom-themed creative pop-up
Among the highlights, Spring City 66 in Kunming blends local urban flair with SUNNYMORE's signature mushroom-themed characters, marking the nationwide debut of the "Mushroom Island Tour" pop-up, alongside "Shroom Style Culture Market 2.0," a limited-edition mushroom-themed bazaar. Parc 66 in Jinan is set to electrify the summer nights with its Qixi Music Festival, bringing together popular bands from the hit show The Big Band (樂隊的夏天) and beloved local online stars to deliver one of the city's landmark summer music events. Meanwhile, Riverside 66 in Tianjin brings the spirit of speed and adventure to life through an immersive go-karting experience. Together, these standout events promise to infuse each city's summer with boundless energy. These themed activities – paired with exclusive HOUSE 66 member perks such as summer bonus points, 666-point redemptions, lucky draws and gift-with-purchase offers – come together to shape the multifaceted experience of the "66 Let Loose" Summer Carnival. Spanning retail, dining and lifestyle, this carefully curated series brings the "66 and beyond" anniversary theme to life across Hang Lung's entire Mainland portfolio, infusing city living with fresh energy while co-creating enduring value with the communities we serve. Appendix – Key Summer Campaign Highlights across Hang Lung Properties' Mainland Portfolios
Mall / City"Let's Play" Curated Markets "Let's Move" Active Sports and Wellness"Let's Jam" Live Music and Celebrations Exclusive Pop-ups and Featured Exhibitions
Grand Gateway 66, Shanghai Let's Play (August 13 to 16) Vitality in Surge (July 25 to August 2) Summer Music Festival (August 13 to 16) -
Plaza 66, Shanghai - - - Burberry "Tropical Summer" Pop-up (From now to August 31)
Palace 66, Shenyang Ice Cream & Dessert Festival (July 31 to August 2) FSMC Orienteering Run & Yoga Party (July 25 to 26) Summer Music Festival (August 8, 9, 15, 16) -
Parc 66, Jinan 66 Inspiration Bazaar (July 30 to August 2, 19 to 23) "BUBBLE UP" Craft Beer Festival 2.0 (July 30 to August 2) Ice Cream & Dessert Festival (August 19 to 23) Let Loose: Sweat It Out Summer Party (July 25) Let Loose: 66 Summer Music Party (August 8, 9, 15, 16) POP Bakery's first "Crybaby" themed store in...

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