The launch marks ONYX Hospitality Group's strong foothold in the hotel business across Southeast Asia, showcasing its readiness to compete with global brands.

BANGKOK, THAILAND - Media OutReach - 7 August 2023 - ONYX Hospitality Group, a prominent management company in Southeast Asia specialising in hotels & resorts, serviced apartments, and luxury residences, continues its ultimate vision to establish itself as "The Best Medium-sized Hospitality Management Company in Southeast Asia." The Group is poised to expand its international presence in line with a strategic plan that takes advantage of the vigorously resurgent global tourism and service industry. Exciting news awaits travellers from around the globe as the highly anticipated ultimate luxury destination, Amari Raaya Maldives, celebrates its successful grand opening event. The resort promises an unparalleled experience for discerning tourists. Opening this August, the resort signifies ONYX Hospitality Group's bold expansion into the prestigious luxury lifestyle resort market. With this strategic move, ONYX is continuously broadening its business hotel portfolio, setting a new standard of excellence in the realm of high-end hospitality. Catering to tourists from across the globe, the newly launched Amari Raaya Maldives by the Group promises to be the finest luxury resort in the Maldives, aiming to provide an unforgettable experience. This exciting venture marks a significant expansion of ONYX Hospitality Group's business hotel portfolio as it ventures into the thriving luxury lifestyle resort market. According to ONYX Hospitality Group's CEO, Yuthachai Charanachitta, the Amari Raaya Maldives project represents the most substantial investment in the Indian Ocean region this year. The Panchshil Group, a renowned luxury real estate developer with a rich history of creating high-end residential properties, IT Parks, office spaces specially customized for a special economic zone (SEZ), hotels, convention centres, and luxury department stores, has entrusted ONYX Hospitality Group with the responsibility of managing the prestigious Amari Raaya Maldives. He continued, "The Indian Ocean region is renowned for its stunning natural beaches, making it an ideal location for the development of luxury resorts. It has become a highly sought-after destination for tourists from around the world. Among the key target markets for this region are Russia, Germany, India, United Kingdom, USA, Korea, and Saudi Arabia. Furthermore, the potential for attracting Chinese tourists is also highly promising as the country gradually opens to international travel. The distribution strategy of Amari Raaya Maldives is focused on achieving a balanced distribution between wholesale and retail segments. Our top five target markets stand out due to our strategic price positioning and the exceptional and exclusive resort experiences we offer." In 2023, ONYX Hospitality Group has outlined a key strategy to drive significant expansion in the hotel, resort, and serviced apartment business. This expansion plan encompasses both domestic and international markets, with an ambitious target revenue of 8.8 billion baht. The vision guiding this growth initiative is to establish itself as "The Best Medium-sized Hospitality Management Company in Southeast Asia." The Group's working principle revolves around the promise of providing 'A Tailored Approach to Hospitality' by crafting exceptional business strategies and fostering successful collaborations with partners and allies throughout the organization's journey. As a result, this approach has garnered immense trust from renowned partners, both at home and abroad, enabling the creation of sustainable and enduringly prosperous ventures. ONYX Hospitality Group is firmly grounded in its belief in expertise and profound market knowledge within the Southeast Asian region and numerous countries across the Asia-Pacific area. Benefiting from over five decades of valuable business experience and the exceptional skills of its management team, the company maintains a robust database to support its operations and decision-making processes. Additionally, the Group boasts a diverse portfolio of brands that cater to various market segments, including Amari, OZO, Shama, and Oriental Residence. These hotel brands range from luxurious offerings targeting the upscale segment to hotels designed for tourists seeking a lifestyle infused with convenience. Moreover, the company operates sophisticated serviced apartments strategically located in bustling business districts and residential areas, catering to the needs of both short and long-term stays, whether for leisure or business purposes. Presently, ONYX Hospitality Group holds ownership and management of hotels, resorts, and serviced apartments. The Company currently oversees 44 service locations, encompassing a wide range of domestic and international destinations, namely Thailand, Malaysia, China...