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FTLife swept four awards at the Bloomberg Businessweek / Chinese Edition Financial Institution Awards 2023

  • Written by Media Outreach
HONG KONG SAR - Media OutReach - 21 June 2023 - FTLife Insurance Company Limited ("FTLife") is delighted to announce that the company has swept four awards at the Bloomberg Businessweek / Chinese Edition Financial Institution Awards 2023 in recognition of its outstanding achievement in product development, talent development, and digital marketing strategies.
FTLife has swept four awards at the Bloomberg Businessweek / Chinese Edition Financial Institution Awards 2023 in recognition of its outstanding achievement in product development, talent development, and digital marketing strategies.
The four accolades received by FTLife include:
  • Saving Plan – Outstanding Performance
  • Health & Protection – Outstanding Performance
  • Training Academy of the Year – Outstanding Performance
  • Digital Marketing – Outstanding Performance
Man Kit Ip, Chief Executive Officer of FTLife, said: "FTLife is going from strength to strength as it goes on to scoop four accolades at the Bloomberg Businessweek / Chinese Edition Financial Institution Awards 2023 after winning the prestigious 'Insurance Company of the Year' title at the 2022 Benchmark Wealth Management Awards earlier this year. This attests to the industry-wide recognition we receive for our excellent products, professional training, and brand reputation. Moving forward, we will continue to strive to become the Life Artisans for our customers, and promote shared-value, sustainable development, and life-long protection for everyone in the community through integrating our insurance business with New World Group's ecosystem." Saving Plan – Outstanding Performance Customers are increasingly seeking flexibility and diversification in insurance products to match their evolving lifestyle. Mindful of our customers' changing needs throughout various life stages, FTLife endeavours to fulfil the market gap by creating innovative services and products. Our award-winning Everglow 128 Insurance Plan, for example, provides a comprehensive wealth enhancement. Starting as early as the first policy anniversary, the policy will distribute a guaranteed cash coupon of up to 3% of the insured units (or total premiums)1 in every policy anniversary – all the way up to 128 years, generating a stable stream of funds for our customers to achieve their life goals. The Plan also allows unlimited changes of the insured and provides non-guaranteed annual dividend, thus providing customers with both wealth growth opportunities and effective wealth succession. The impressive range of financial needs the Plan covers has won itself the much-deserved honour of "Saving Plan - Outstanding Performance" award. Health & Protection – Outstanding Performance FTLife's commitment to providing all-rounded health and medical protection has inspired the creation of our "FlexiCare" Medical Insurance Plan, which has won the "Health & Protection – Outstanding Performance" award. Providing enhanced medical protection on the top of Voluntary Health Insurance Scheme (VHIS), the benefit limit is subject to amount per disability per policy year, and the Plan fully covers the eligible expenses of multiple benefit items2. It also provides double aggregate limit3 offered for common major illnesses such as major cancer, stroke and heart attack, providing comprehensive support to customers and their loved ones for them to enjoy a healthy life. These benefits are also globally applicable4, providing our customers with peace of mind as they are given access to comprehensive medical insurance without geographical restrictions. Training Academy of the Year – Outstanding Performance FTLife Financial Talent Development Center is committed to cultivating the next generation of high-preforming agency force. It has introduced "AI Drill", an artificial intelligence and big data-driven training tool, to provide our Life Artisans with comprehensive, personalised coaching. Greatly enhancing the effectiveness of our training, AI Drill helps our Life Artisans accelerate their career progression as they aspire to become excellent financial planning professionals. On top of AI Drill, FTLife also launched a virtual reality zone at The GalaMuse, where our Life Artisans understand a person's potential needs for protection and wealth management in different life stages effectively, enabling them to provide the best life planning to our customers. The innovative learning experiences also provide insight into Life Artisans' personal development, as well as their career development in the insurance industry. The seamless integration of new technologies with its well-designed training programme has won FTLife the prestigious award of "Training Academy of the Year – Outstanding Performance". Digital Marketing – Outstanding Performance In Q4 2022, FTLife has launched a series of "FTLife Power Up" promotions, leveraging the diverse ecosystem of New World...

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