At 7CAFÉ+, collaboration knows no limits. 7CAFÉ+ is thrilled to announce the grand opening of the brand-new 7CAFÉ+VERSUS Pop-up Store in Central Market. It’s time to embrace the summer vibes and "Get Creative. Get Active. Get Greener Coffee" at this one-of-a-kind, limited-time concept store that combines fun, flavour and style in the heart of Hong Kong.

HONG KONG SAR - Media OutReach - 21 June 2023- Ever since its debut last year, 7CAFÉ+, an own brand concept from 7-Eleven, has been surprising everyone with its fresh new look and the amazing array of innovative and great value products. Such tempting treats include Frappe Cool, Freshly Brewed Coffee, and on-the-go snacks like Croffles and Eggettes. Customers are loving it! 7CAFÉ+ is now taking it to the next level and thinking outside the box to bring customers something extra special. This summer, they're teaming up with popular South African sports sock brand, VERSUS, to open an exclusive pop-up store in Central Market – a dynamic destination for entertainment and leisure. Alongside an unmissable selection of all-new speciality drinks, this exciting new store concept is also bringing you some stylish sports socks to help you lead a happier, healthier and more fashion-forward lifestyle! To bring its message "Get Creative. Get Active. Get Greener Coffee" to life, 7CAFÉ+ has partnered with trendy South African sports sock brand VERSUS to create three exclusive designs of 7-Eleven x VERSUS Limited Edition Sport Socks. Each of the three designs features a different brand combining elements from 7-Eleven, 7CAFÉ or 7-SELECT respectively to add a touch of fun to your workout and ensure you perform in comfort and style! But that's not all! The 7CAFÉ+VERSUS Pop-up Store is taking creativity to new heights with a brand-new, store-exclusive range of healthier and innovative offerings such as Specialty Coffee, Coconut Water Specialty Drinks and Freshly Made Smoothies. Must-try recommendations include the Coconut Americano, Peach & Passionfruit Coconut Water and Avocado Soy Smoothie. Prepare yourself for a summer full of surprises and refreshing new flavours! The 7CAFÉ+VERSUS Pop-up Store in Central Market officially opens on 21 June. So, make a date and head down with your friends this summer. Grab a cup of 7CAFÉ+ and slip on some 7-Eleven x VERSUS limited-edition sports socks! It's the perfect combo to boost your wellbeing and step up your game with an extra dose of style. 7CAFÉ+VERSUS Pop-Up Store at Central Market: New Store Exclusive Product Details [Pop-up Store Exclusive] Specialty Coffee Drinks ($28 each) – We've taken three healthy and refreshing beverages – coconut water, soy milk and black coffee – and crafted an all-new and captivating blend of flavours with this trio of mesmerising two-tone layered creations. They're a treat for your eyes and your taste buds. The Coconut Americano combines the sweetness of coconut water with the bold aromatic richness of Americano from 7CAFÉ. It's a refreshing harmony of flavours that will keep you energised this summer. Next up, the Pineapple Coconut Americano features a tangy twist of pineapple, giving it an extra burst of fruity goodness. And finally, the Purple Potato Soy Latte combines the creamy taste of purple sweet potato with soy milk and coffee – a velvety smooth symphony of flavours that'll leave you craving for more with every sip. These innovative speciality coffee drinks not only taste amazing, they look great too. Their eye-catching two-tone layered effect makes them perfect for capturing that Instagram-worthy shot. So, get ready to sip and snap some mouth-watering photos! [Pop-up Store Exclusive] Coconut Water Specialty Drinks ($28 each) – Beat the heat with this refreshing trio, which will tickle your taste buds and keep you cool. They're made with nutrient-rich Thai coconut water and infused with a variety of flavourful fruit purees. Customers have three tempting flavour options to choose from: Passionfruit & Peach, Pineapple, and Cucumber & Lime. With their sweet and slightly tangy taste, these drinks will not only quench your thirst, but they'll also replenish electrolytes and provide much-needed hydration. They're an absolute must-have for staying cool and revitalised in the scorching summer heat, especially after a workout. Even if you're not into coffee, 7CAFÉ+ has got you covered and is here to give you a whole new taste sensation to awaken the senses [Pop-up Store Exclusive] Freshly Made Smoothies ($35 each) – 7CAFÉ+ brings you three all-new healthy smoothies made with fresh fruit that bring a refreshing burst of sweetness with every sip! The Avocado Soy Smoothie and Blueberry Soy Smoothie combine the creamy richness of avocado or blueberry pulp with silky smooth soy milk, delivering a velvety texture that's simply...