FWD and JAHK’s JA SparktheDream programme reached around 1,400 primary school students since its launch in May 2022
- Written by Media Outreach
The programme aims to develop students’ financial literacy at early ages, inspire them to be agents of change socially and empower them to make informed decisions at different life stages
HONG KONG SAR - Media OutReach - 22 November 2022 - JA SparktheDream, a financial literacy education programme focused on educating minds as well as helping children build and realise life goals through financial literacy and social innovation was launched by Junior Achievement Hong Kong (JA Hong Kong) and FWD Hong Kong ("FWD") in May 2022, which has since reached around 1,400 primary school students in Hong Kong.
FWD volunteer-led session – Guided by caring volunteers, students were able to learn basic financial concepts and budget management to become financially-capable citizens.
Supported by FWD, JA SparktheDream aims to develop children's financial literacy at an early age through close collaboration with primary schools, parents and corporate volunteers. The programme aims to nurture the next generation to become financially literate, innovative and socially minded who are able to take charge of their future. 
Social innovation plans to live their dreams – Students unleash their creativity through different social innovations, allowing them to play a leading role in creating a better community for a better community.
Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau said, "Financial knowledge is becoming ever more essential nowadays, particularly at a young age. We're delighted to partner with JA Hong Kong to launch the JA SparktheDream programme which aims to develop children's financial literacy at an early age, inspire children to be agents of change socially and empower them to make informed financial decisions at different life stages. This partnership also strengthens the engagement between our employees and insurance agents, and the community as our volunteers teach students the basics of financial planning which in turn, encourages them to give back to society. We look forward to expanding this programme with JA Hong Kong to reach even more students in Hong Kong." Dr. William Lo, Chairman of JA Hong Kong said, "JA SparktheDream is a hands-on learning journey for students to develop essential financial capability, social awareness and life skills that are not covered in the regular school curriculum. We are glad that the students are motivated to come up with their creative social innovation ideas to promote financial wellness and bring about positive changes in our society. Our sincere gratitude to FWD for working with us in launching this impactful education initiative in Hong Kong and expanding to seven markets in the Asia Pacific region next year." Close to 1,400 primary school students have learnt financial management and contribute to society Since its launch in May 2022, the programme has served close to 1,400 primary four to six students in Hong Kong and provided over 9,700 experiential learning hours on financial literacy. The programme was supported by around 60 FWD volunteers to equip students with the skills and mindsets they need to become financially capable over the long-term. JA SparktheDream organised: - engaging volunteer-led workshops;
- extended learning through an interactive online platform;
- family games;
- community sharing; and
- a regional student exchange event organised to further encourage students to enhance their financial management skills in a gamified environment
About FWD Hong Kong & Macau
FWD Hong Kong & Macau are part of the FWD Group, a Pan-Asian life insurance business with approximately 10 million customers across ten markets, including some of the fastest-growing insurance markets in the world....