Four HKTDC August fairs and ICMCM close on a High Note
- Written by Media Outreach
Food Expo and concurrent events attract more than 430,000 visitors
HONG KONG SAR - Media OutReach - 15 August 2022 - The HKTDC Food Expo, HKTDC Home Delights Expo, HKTDC Beauty & Wellness Expo and HKTDC Hong Kong International Tea Fair, organised by the Hong Kong Trade Development Council (HKTDC), have all drawn to a successful close, along with the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA), together with the HKTDC and eight scientific research institutions. The four public fairs saw participation from more than 1,000 exhibitors and attracted over 430,000 visitors.
The Food Expo, Home Delights Expo, Beauty & Wellness Expo and Hong Kong International Tea Fair drew to a close today, attracting more than 430,000 visitors
The Gourmet Zone at the Food Expo showcased the finest international cuisines. Star chefs were invited to perform cooking demonstrations to celebrate the 25th anniversary of the Hong Kong Special Administrative Region
90% of exhibitors support consumption voucher payment to encourage spendingThe second phase of the Consumption Voucher Scheme was disbursed just days before the fairs. According to a survey, at the fairs, 90% of interviewed exhibitors accepted at least one form of consumption voucher payment, the convenience of which motivated spending. The HKTDC also interviewed around 980 visitors during the fairs through random sampling. 48% of respondents spent HK$1,000 or more at the fairs, with the average per capita spending reaching HK$1,400. The survey also showed that nearly 75% of visitors made purchases at the fairs using electronic payment methods, while more than 78% of them used consumption vouchers. The strong results demonstrated how the added convenience of e-payment can drive consumption at fairs.Exhibitors' strategic promotions lead to improved sales performanceOriental Products Supplies Ltd has been supporting the Food Expo since the company’s founding in 1998. “The Food Expo has always been the perfect place to reach more customers and we have strengthened our brand through the exhibition over the years,” said Mok Wa-yan, Director of the company. “This year, we are showing a diversity of food items including fresh jellyfish and partridge. The response has been very strong and we have had to replenish stocks again and again to meet demand. The latest batch of consumption vouchers that were distributed just before the expo also fuelled the public's buying sentiment. Our total sales will exceed HK$1 million this year – a very encouraging result.”Another exhibitor, Star Chefs Creation Limited, saw robust sales boosted by KOL livestreaming sessions during the Food Expo, with more than 200 products of spicy duck blood, butterfly crisp, abalone noodles and creamy custard mooncakes sold via the livestreaming platform LOOPLIVE. Betty Chan, General Sales Manager of the company, said the KOL-led livestreaming sessions opened a new promotional channel for the company’s products.The concurrent Beauty & Wellness Expo showcased a wide range of beauty and fitness products. Exhibitor Sandi Poon, Business Development Director at Phoelia (Far East) Company Limited, Hong Kong, featured her company’s French facial and wellness equipment during the fair and was impressed with the interest shown by visitors. “The expo gave visitors a chance to try our products and see the benefits. Each set of equipment sells for nearly HK$1 million and we had already sold seven sets to two beauty salons and one rehabilitation centre on the first two days of the expo.”Local homeware product Sam!ly Group Company Ltd has participated in the Home Delights Expo for many years. With more visitors coming to the event this year, Sales and Marketing Director Lydia Lai said the company expected to see sales revenue exceeding HK$200,000 during the fair.Success of fairs highlights Hong Kong’s importance in global trade Numerous group pavilions participated at this year’s Food Expo through local representatives. From Mainland...
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