Aligned to the theme of “Building Our Singapore Together”, the efforts aim to make a meaningful impact on Singaporeans of all generations

SINGAPORE - Media OutReach Newswire - 30 April 2025 - AIA Singapore today announced a year-long line-up of initiatives designed to connect with Singaporeans across all ages, empowering individuals to enhance their holistic wellness. Aligned with nationwide celebrations, these initiatives also emphasise giving back to the community, reinforcing AIA Singapore's commitment to continue making a meaningful impact in Singapore and for its people. These initiatives include:

• Launching a customised "Live Better with AIA" Monopoly game set to empower individuals and families to embrace a holistic approach to life, focusing on physical, financial, and mental wellbeing.
• Rolling out a family-centric campaign to encourage Singaporeans to strengthen and secure their family's financial future.
• Partnering with Rainforest Wild ASIA at the Mandai Wildlife Reserve to inspire a love for nature and wildlife amongst Singaporeans by encouraging meaningful connections that improve wellbeing.
• Series of events specifically catered to affluent and High-Net-Worth (HNW) clients from the AIA Altitude programme, providing them with bespoke experiences that reflects our 'Wealthbeing by AIA' proposition.
• Strengthening community bonds with Corporate Social Responsibility (CSR) activities focused on giving back to less-privileged members of society communities and making a positive social impact.

"AIA Singapore has proudly championed the health and well-being of Singaporeans across generations. As needs evolve, we remain committed to introducing innovative initiatives that promote holistic well-being and redefine what it means to live a healthy and active lifestyle. As Singapore marks its 60th birthday, we reaffirm our dedication to helping Singaporeans live Healthier, Longer, Better Lives," said Irma Hadikusuma, Chief Marketing and Healthcare Officer of AIA Singapore. Live Better with AIA x Monopoly The "Live Better with AIA" Monopoly game set is Singapore's first-ever insurer-customised edition of the iconic game. Designed to reflect the nation's unique culture and experiences, it takes players through key life milestones and decisions, highlighting challenges and opportunities in health, wellness, financial planning, and social responsibility. Some stand-out features of the "Live Better with AIA" Monopoly game set include:

• Street tiles representing a Singaporean's continuous journey of self-growth: Each tile represents distinct lifestyle enhancements, from essential needs to ultimate luxury. By integrating local cultural elements and unique Singaporean experiences, the tiles are designed to reflect the players' diverse aspirations.
• Traditional houses and hotels replaced with Upgrades and Transformations: Upgrade represents a significant milestone in enhancing one's lifestyle, such as advanced workshops, personalised wellness plans, or high-end home features. Transformations signify even higher levels of achievement, like attaining expert certifications, investing in luxury property, or accessing exclusive experiences.
• 'Chance' cards with a local flavour: Chance cards incorporate Singaporean slang while retaining their original outcomes. Players are encouraged to get up and move to earn their cash, promoting an active lifestyle.

• 'Community chest' cards with relatable life moments and community engagement: Players can experience a range of real-life scenarios, such as earning bonuses, receiving angbao money at Chinese New Year, and celebrating family milestones like winning an award.

Irma said, "The Live Better with AIA Monopoly goes beyond financial planning. It's a platform for families to bond over, learn together, and make informed decisions that enhance their holistic wellbeing. It's not just about winning – it's about building a life filled with purpose, personal growth, and meaningful connections." The "Live Better with AIA" Monopoly game set is exclusively available through AIA insurance representatives. More details can be found here: www.aia.com.sg/monopolyAIA Better Together Promotion To celebrate SG60 and the National Family Festival in June, AIA Singapore is launching a special campaign to help families safeguard their financial future. From 6 May to 31 July 2025, AIA Singapore is offering up to 20% off eligible plans plus a free family adventure pass to Mandai Wildlife Reserve (worth S$200). This initiative aligns with the national focus on families, empowering Singaporeans—especially young families—to build a strong financial foundation for the future. It also reflects AIA Singapore's commitment to supporting and strengthening families, recognising their vital role in shaping a resilient society. More details on tthe promotion can be found here from 6 May: www.aia.com.sg. AIA Singapore's tapir adoption and...