An East-meets-West digital fashion experience — uniting Paris Fashion Week insights with local talent in a fun, future-forward showcase for all ages, driving Hong Kong’s digital economy From 22 November - 2 December 2025 at AIRSIDE Gate33 Gallery

HONG KONG SAR - Media OutReach Newswire - 4 December 2025 - Organised by the Hong Kong Design Centre (HKDC), curated by digital fashion innovator FabriX, and sponsored by the Cultural and Creative Industries Development Agency, 'Play, Pose & Pixel' was a flagship programme of the Hong Kong Fashion Fest 2025. The exhibition took place from 22 November to 2 December @AIRSIDE's Gate33 Gallery. As a strategic partner of the HKSAR Government, Hong Kong Design Centre is dedicated to promoting Hong Kong as the design excellence capital in Asia. This exhibition, in partnership with the Fédération de la Haute Couture et de la Mode (FHCM), evolved from the 'Tomorrow Was _____' showcase at Paris Fashion Week, exploring the intersections of fashion, technology and imagination – turning digital couture into an accessible, everyday experience. Aligned with the HKSAR Government's 2025 policy, the Hong Kong Fashion Fest promotes digital and sustainable fashion, fosters global collaborations, strengthens IP protection for digital assets, and builds a supportive ecosystem, positioning Hong Kong as a leading East-meets-West hub for digital fashion and the creative economy. An officiating ceremony took place on 25 November with the presence of Guest of Honours including Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism, Mr Joseph Lo, Chairman of Hong Kong Design Centre, Ms Christile Drulhe, Consul General of France in Hong Kong and Macau, and Mr Serge Carreira, Director of Emerging Brands Initiative chez Fédération de la Haute Couture et de la Mode, to officially unveil the exhibition, with guests in attendance witnessing this remarkable occasion. Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism stated: 'I am delighted that the Hong Kong Design Centre is presenting this "Play, Pose & Pixel" Digital Fashion Exhibition in partnership with the prestigious Fédération de la Haute Couture et de la Mode, the organiser of the Paris Fashion Week. This exhibition explores pioneering fashion technology and showcases the boundless possibilities of digital fashion. In fact, it stands as one of the most anticipated highlights of this year's Hong Kong Fashion Fest.' Mr Joseph Lo, Chairman of Hong Kong Design Centre said, 'Hong Kong Design Centre has always been committed to promoting broader and more strategic use of design and design thinking across society, and to supporting the growth of local designers. We are excited to bring the international perspective of Paris Fashion Week together with the creativity of Hong Kong's emerging fashion designers and visual artists, creating a space where East meets West. Presented in the most fun and friendly way, this exhibition is designed to be truly inclusive, welcoming people of all ages and generations to enjoy, understand, and participate.' From Dress-up Dolls to Digital Avatars: A Journey of Self-Expression Fashion has always been a creative playground. From dressing dolls to designing digital avatars, 'Play, Pose & Pixel' highlighted how imagination empowered generations to express identity through style in a fun, friendly and future-forward way, inviting visitors of all ages to cross boundaries between the physical and the virtual. Zone 1 — The Doll House: Where Style Begins Stepped into the origins of style with more than 40 vintage collectible dolls, ranging from classic Barbie icons to rare designer collaborations with Christian Dior, Givenchy, Yves Saint Laurent, and Christian Louboutin. Ning Lau presented over 20 handcrafted dolls, each infused with her creative flair, bringing a Hong Kong perspective to this nostalgic fashion journey. Zone 2 — Enter the Avatar Era: Redefine Your Identity Stepped into the vibrant world of global Avatar culture. Inspired by platforms like Roblox, this immersive installation turned reflection into reinvention as visitors passed through a kaleidoscopic mirrored tunnel. Each reflection spawned a mini-you' — a hyper-Instagrammable moment that celebrated infinite identity and creativity. Zone 3: From Paris to Hong Kong: Defining the Future of Fashion Try now, buy later – fashion that moved at pixel speed FabriX's signature AR try-ons Kiosk brought next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong's rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK's 'Deadline' World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony joined by three local Hong Kong fashion talents. They were...