Ascott Records Strongest-ever Southeast Asia Signings in 2025, Powering Multi-typology Growth
- Written by Media Outreach
SINGAPORE - Media OutReach Newswire - 20 April 2026 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), recorded a landmark year of signings in Southeast Asia in 2025, adding more than 7,300 units across the region. This represents a 55% increase over the 4,700 units signed in 2024 and marks Ascott's strongest signing performance in Southeast Asia to date. 


Located on the shores of West Lake in Hanoi’s upscale Tay Ho District, Ascott Tay Ho Hanoi is poised to become Ascott’s largest full service MICE hotel and a landmark events and hospitality destination in Vietnam’s capital. Complementing the recently launched international convention centre spanning 13 event venues, the hotel is set to fully open with 1,165 rooms, 10 food & beverage concepts and a spa by 2027.
The momentum placed Ascott among the top three hospitality companies in Southeast Asia by new signings in 2025, according to Horwath HTL. Building on this performance, Ascott has an established regional portfolio comprising over 200 operational properties and a pipeline of about 150 properties across Southeast Asia, spanning multiple typologies and markets. With more than 25 new properties expected to open within the next 12 months, the pipeline reflects strong owner confidence in Ascott's brands and its proven ability to convert signings into operational properties at scale. Ascott's expansion is underpinned by Southeast Asia's structurally resilient tourism fundamentals. Following the region's near-complete post-pandemic recovery in 2025, travel momentum is increasingly driven by intra-ASEAN demand, rising visitor spending and improving regional connectivity[1]. At the same time, the region's hospitality market remains highly fragmented, with independent and unbranded properties accounting for most hotel supply. As more owners look to established international operators for brand strength, distribution reach and revenue capabilities, Southeast Asia continues to present a strong pipeline for Ascott's growth across signings and conversions. Ms Serena Lim, Chief Growth Officer, Ascott, said: "Southeast Asia continues to be one of the most dynamic hospitality markets in the world and Ascott is well positioned to capture the opportunity. With over four decades in our home base, we have established deep market expertise and a trusted brand presence, positioning us for our next phase of growth. Our expansion is intentional and owner‑led, anchored by long‑term partnerships with owners who value our flex‑hybrid model and its ability to deliver resilient outcomes. Supported by our multi‑typology brand strategy, we have moved beyond our serviced residence heritage to unlock opportunities across a broader range of lodging types. The depth of owner interest and track record across Southeast Asia gives us confidence in both our pipeline and our ability to execute this expansion." Ms Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia, Ascott, said: "The upcoming wave of openings reinforces Southeast Asia's role as both a core growth engine and a showcase for Ascott's multi-typology brand strategy. As we scale across cities and resort destinations, disciplined execution remains our focus – from efficient conversions to reliable delivery on the ground. The strength of our local teams has been instrumental in translating strategy into outcomes, turning pipeline into reality with the speed and precision our owners and guests expect. We are particularly excited about our upcoming resort openings across the region, which will meaningfully expand our leisure offerings and open up new destinations for Ascott Star Rewards members to explore and enjoy their rewards." 
Ascott's SEA portfolio updates were shared at a media briefing at Ascott Tay Ho Hanoi in Vietnam, alongside the unveiling of the property’s MICE facilities. Pictured (left to right): Tan Bee Leng, Chief Commercial Officer; Serena Lim, Chief Growth Officer; Kevin Goh, Chief Executive Officer; and, Wong Kar Ling, Chief Strategy Officer and Managing Director, Southeast Asia.
Growing into New Cities and Markets Ascott's development pipeline will extend its footprint into around 20 new cities across Southeast Asia, taking the company beyond established gateway markets and deeper into emerging leisure and business destinations. New cities entering the Ascott portfolio include Phu Quoc and Nha Trang in Vietnam; Phuket and Hat Yai in Thailand; Labuan Bajo and Medan in Indonesia; Davao and Biñan in the Philippines; and Johor Bahru and Langkawi in Malaysia. Driving Speed to Market through Conversions and Brownfields About 30% of the development pipeline in Southeast Asia will be delivered through conversions, reflecting Ascott's capability to reposition existing assets under its brands and accelerate market entry. Among the notable examples are three Bayview-branded properties...
