SINGAPORE - Media OutReach Newswire - 27 October 2025 - Prepare to embark on a transcendent culinary voyage as JFOODO (Japan Food Product Overseas Promotion Center) proudly unveils the highly anticipated return of its celebrated sake campaign, themed "Discover New Harmonies with Japanese Sake." In collaboration with 19 of Singapore's most distinguished dining destinations, this year's showcase invites epicureans to indulge in 38 masterfully curated pairings that illuminate the boundless versatility of Japanese sake. From Michelin-starred artistry to bold local favourites, each pairing is a testament to sake's ability to harmonise not only with seafood but also with a broader culinary spectrum,including meat and vegetables. This marks a bold evolution from previous editions, inviting diners to explore the compatibility of sake with a rich diversity of ingredients and traditions. Commencing on 1 November 2025, the campaign promises a nearly month-long celebration of flavour, craft, and cross-cultural resonance, offering discerning diners a rare opportunity to rediscover sake as a refined companion to global cuisine, with elegance and depth. This year's "Discover New Harmonies with Japanese Sake" campaign brings together 19 culinary destinations, each offering a distinct lens into the art of pairing. Among the standout participants are the Michelin-starred WHITEGRASS, where French finesse meets Japanese elegance; the genre-defying NOURI, known for its cross-cultural storytelling; the bold and convivial The Boiler Seafood Bar & Restaurant, a local favourite for Cajun-style feasts; and the refined TheSpot, where modern European cuisine is infused with Southeast Asian flair. From haute cuisine to heartwarming comfort fare, these restaurants have crafted pairings that go beyond seafood—embracing meat and vegetables—to reveal sake's quiet brilliance across the plate. Whether you're a seasoned connoisseur or newly curious, this campaign invites you to experience sake as a versatile companion to global gastronomy. Where Harmony Meets Haute Cuisine: A Curated Look at Four Distinctive Culinary Collaborations - WHITEGRASS (Michelin-starred)Michelin-starred | French-Japanese Fine Dining | Chijmes, Singapore Located within the historic Chijmes enclave, WHITEGRASS is a sanctuary of refined French cuisine delicately laced with Japanese sensibility. Under the direction of Head ChefTakuya Yamashita, whose culinary journey spans Michelin-starred kitchens in Tokyo and Paris, the restaurant is known for its nature-inspired philosophy and poetic plating. For this year's campaign, WHITEGRASS presents two exquisite pairings:

• Lobster with Kabu and Yellow Yuzu, a dish that balances oceanic sweetness with earthy turnip and citrus brightness, paired with Nanbu Bijin Junmai Ginjo Ginginga, a sake that enhances umami while leaving a clean, lingering finish.
• Amadai with Sauce Dugléré and Tokachi Mushroom, where the creamy elegance of French sauce meets the subtle depth of Japanese mushrooms, elevated by the dry, structured grace of Kuromatsu Hakushika Yamada Nishiki Karakuchi Junmai Silk. Each pairing is a study in restraint and refinement, echoing the restaurant's ethos of seasonality and cross-cultural elegance.

- NOURI (Michelin-starred)Michelin-starred | Crossroads Cuisine | Amoy Street, Singapore At NOURI, food is philosophy. Helmed by Brazilian ChefIvan Brehm, whose heritage spans six cultures and whose resume includes Per Se and The Fat Duck, NOURI is built on the idea that no cuisine exists in isolation. Its "Crossroads Thinking" approach explores the intersections of global culinary traditions, resulting in dishes that are both intellectually provocative and emotionally resonant.

• Black Gold, a composition of fragrant Koshihikari rice, Kampot peppercorns, and black fig sofrito, finished with gold leaf, reflects the timeless exchange of rice and spice. It is paired with DASSAI Future – with Farmers, a sake that celebrates the purity of rice and the dedication of its cultivators.
• Boeuf à la Presse, featuring A5 Keisan-gyu wagyu ribeye with crisp white kimchi and pressed jus, is a meditation on meat as sustenance and ritual. The pairing with Heavensake Label Noir bridges French joie de vivre with Japanese craftsmanship, creating a dialogue across continents. NOURI's pairings are not just culinary—they are cultural narratives told through flavour.

- The Boiler Seafood Bar & Restaurant Homegrown Cajun Seafood Boil | Raffles Avenue, Singapore Founded in 2008, The Boiler is Singapore's spirited answer to the Southern seafood boil—bold, communal, and unapologetically flavourful. Led by Chef Jay, whose 18 years of experience infuse every pot with precision and passion, the restaurant is known for its eleven-spice signature blend and lively dining atmosphere.

• The Signature Chilli Crab, slow-cooked in a rich, spicy-sweet...