Hong Kong's first spectacular pyrotechnic show at a shopping mall 2,024 dazzling pyrotechnics light up Sha Tin's night skyA day of exciting free activities, 300 shopping discounts and mega events to boost the local economy HONG KONG SAR - Media OutReach Newswire - 17 November 2024 - In a year that marks the 75th anniversary of the founding of the People's Republic of China, Sun Hung Kai Properties (SHKP) is excited to celebrate the 40th anniversary of New Town Plaza in Sha Tin. To mark these significant milestones, New Town Plaza hosted a dazzling pyrotechnic show, the first of its kind by a shopping mall in Hong Kong, featuring 2,024 dazzling fireworks that illuminated the sky of Sha Tin, providing a unique experience for local residents and visitors. In addition to the outdoor pyrotechnics display, the celebrations included festive illuminations, a themed market, and shopping rewards, creating a festive atmosphere that encouraged local spending and attracted tourists, showcasing Hong Kong as a city of endless discovery. The kick-off ceremony was officiated by Raymond Kwok, Chairman and Managing Director of Sun Hung Kai Properties and Christopher Kwok, Executive Director of Sun Hung Kai Properties, as well as representatives from the Legislative Council, the Hong Kong SAR Liaison Office of the People's Republic of China, and the District Councils. Raymond Kwok said, "As a developer deeply committed to Hong Kong, SHKP has consistently taken proactive steps to support government policies. By leveraging the group's resources and strengths, we strive to drive economic development to contribute to the growth of Hong Kong. New Town Plaza, Hong Kong's first large-scale integrated project developed on a transit-oriented development (TOD) model, has served generations of Sha Tin residents and has been instrumental in transforming Sha Tin into the most populous district among the 18 districts in Hong Kong. With its superior and innovative facilities and services, New Town Plaza has become one of the busiest shopping malls in Hong Kong and a place for families across generations to have fun and create memorable moments there, in line with the SHKP's spirit of 'Building Homes with Heart'." He added that, in celebration of the 75th anniversary of the People's Republic of China and the 40th anniversary of New Town Plaza, the Group is introducing mega events to the district in response to the government's call to boost the local economy. This includes hosting Hong Kong's first pyrotechnic show at a shopping mall and, with the support of government departments, organising a themed market in the outdoor spaces on the third and fifth floors. These initiatives are a response to the growing demand for outdoor and family activities after the pandemic and aim to create a joyful atmosphere, stimulate spending and help our tenants attract more business. They embody Central Government's spirit of "understanding, responding to and embracing changes". SHKP hopes this series of events will set a precedent for flexible use of other malls' outdoor and open spaces in the future, creating more enjoyable experiences for visitors, boosting the retail market and driving the local event economy. 40 years of growth in Sha Tin and Hong Kong: continuous innovation and mall improvements give back to the communitySHKP is committed to developing premium properties and contributing to Hong Kong's economic development. In the 1980s, SHKP made a significant investment in the development of New Town Plaza, in line with the government's new town development plan – a move that demonstrated its unwavering confidence in the future of Hong Kong and the country. Completed in 1984, New Town Plaza in Sha Tin has become a landmark for new towns in the New Territories. The success of its TOD model has served as a valuable blueprint for subsequent new town projects. For 40 years, New Town Plaza has evolved alongside Sha Tin, introducing countless Hong Kong firsts, establishing many memorable attractions, achieving world record-breaking footfall and becoming a key hub for shopping and entertainment in Hong Kong. New Town Plaza is a large shopping mall in the heart of Sha Tin. It is part of a mega development that also includes an office building, a hotel and residential properties. With direct access to a major public transport hub that includes Sha Tin MTR station, it serves the daily needs of residents. Since its opening, New Town Plaza has quickly established itself...