Weaving A Tradition for Innovation: FabriX Digital Fashion Roadshow Continues Its Fashion Capital journey and Debuts at Pitti Immagine Uomo 2025
- Written by Media Outreach
- From Hong Kong to Florence, FabriX continues to tour Europe after Paris Fashion Week FW2024, debuting at Pitti Immagine Uomo 2025 with the world's first Fashion AR kiosk
- Cross-disciplinary tech trailblazers Avery Dennison, Genesis-One and ZERO10 continue to propel digital fashion further and beyond
- Featuring digital fashion creations from a full squad of 10 Hong Kong and international designers
- Full launch of men's fashion to the gaming world: Roblox
FabriX Pitti Immagine Uomo 2025
Founded in 2022 with support of the Cultural and Creative Industries Development Agency (CCIDA, formerly CreateHK) and PMQ, FabriX was envisioned as a platform for Hong Kong's fashion designers to present their digital fashion creations on virtual runways worldwide. Today, FabriX has emerged as a global force, gracing two of Europe's premier fashion weeks since 2023. Our mission? To establish FabriX as the ultimate Digital Fashion Hub and Curated Marketplace, where cutting-edge artistry meets commercial opportunities. We want to shape a future where digital fashion is a seamless part of everyday life - by connecting and collaborating with designers, fashion houses, industry associations, tech innovators, key influencers and the media. At Pitti Immagine Uomo, the world's leading tradeshow for men's clothing and accessories, fashion buyers, media and fashion lovers can experience the future of fashion with our enhanced FabriX AR Try-on Kiosk 2.0.1. Be immersed in a phygital realm - try on, capture selfies, promote your design in digital format, or pre-order your favourite digital fashion looks, including exclusive made-for-Roblox avatar outfits. The FabriX experience will be incomplete without our featured collaborations. Joining us at Pitti Immagine Uomo are a series of creations from 4 new designers, alongside showpieces from the recent Paris Fashion Week bringing the total to 13 digital fashion items on tour. FabriX is curated by a team of experienced creative drivers lead by Shin Wong, FabriX's Founder along with Designer's Curator, Declan Chan, exploring the best tech partner in the world, with the unlimited support by William To, Executive Director of PMQ, bringing a new dimension to the virtual fashion experience. Enhanced AR try-on kiosk 2.0.1 travels to Florence Touring to FabriX Digital Fashion Roadshow at Pitti Immagine Uomo 2025 is the acclaimed FabriX AR Try-on Kiosk, where visitors can effortlessly try on, capture selfies and pre-order digital fashion pieces. Premiered last year in London Fashion week and Paris Fashion week, the enhanced Kiosk 2.0.1 comes with improved features, travels to Florence this year. The AR enabled mirror and photobooth hybrid allows users and buyers to digitally try on digital fashion items. It is a new, innovative and accessible way to experience fashion. Users can pose and collect their digital outfit photos and directly acquire their favourite digital fashion items on online platform. With a truly immersive "See Now - Try Now - Buy Now" shopping experience, fashion retail is redefined through digital pixels. Prepare to be captivated by this immersive phygital fashion retail experience, showcasing the breathtaking ideation from Hong Kong to the world. Tech trailblazers propel digital fashion to go further and beyond FabriX's role is to scout all possible digital creatives in the fashion industry. FabriX continues to work with some of the most innovative tech trailblazers, each striving to push boundaries and offer ground-breaking tools and solutions. The collective exponential synergy propels fashion industry to go beyond imagination. (In alphabetical order)Avery Dennison, Embelex Avery Dennison is a global leader in materials science and digital identification solutions that provides a wide range of branding and information solutions that optimise labour and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Avery Dennison's @Embelex product portfolio includes apparel branding labels and tags digitally enabled with NFC or RFID technologies, as well as software applications that bridge the physical and digital to enhance consumer experience. Avery Dennison provides customisable NFC-enabled digital woven badges for the featured designers. These custom-designed badges can be triggered using NFC-enabled smartphones to connect to specialised digital content and information, opening doors to exciting consumer engagement opportunities. Genesis-One Genesis-One by Virtual Touch...