Football legend Gianfranco Zola to headline The Famous CFC Bangkok, as Ascott presents Chelsea’s global fan experience for the second time this season
- Written by: Media Outreach
LONDON, ENGLAND/ BANGKOK, THAILAND/ SINGAPORE - Media OutReach Newswire - 5 March 2025 – The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is excited to bring The Famous CFC to Bangkok, Thailand, as the event's presenting partner. Building on the remarkable success of the Singapore edition, Ascott is proud to bring the immersive global fan experience series to another of Chelsea's passionate Southeast Asian fanbases. Scheduled for 25 and 26 April 2025, the two-day celebration will be held at Ascott properties across Bangkok, including Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, promising an extraordinary experience for Chelsea supporters and members of Ascott Star Rewards (ASR), Ascott's loyalty programme. 



The Famous CFC in Bangkok is the 2nd edition of the global fan engagement event that Ascott will be hosting as Official Global Hotels Partner of Chelsea Football Club.
The upcoming Famous CFC in Bangkok will feature Chelsea legend Gianfranco Zola, a beloved figure among fans for his exceptional contributions to the club from 1996 to 2003. A two-time Chelsea Player of the Year, Zola's impact on the Blues was immeasurable, with supporters voting him the club's greatest-ever player in 2003. Throughout his illustrious career, Zola helped Chelsea secure numerous major titles, including the UEFA Cup Winners' Cup, UEFA Super Cup, two FA Cups, the League Cup and the Community Shield. Zola's visit to Bangkok is eagerly awaited, with the event marking Chelsea's much anticipated return to the city for the first time since 2017. Zola's star power was on full display during the Singapore edition of The Famous CFC on 30 November and 1 December 2024, where he received an overwhelmingly warm reception from fans, many of whom travelled from across the region to meet him. While Zola's footballing legacy was widely celebrated, it was his approachable nature that truly captured the hearts of supporters. His first visit to Singapore deepened the admiration and respect fans already had for him, and now Zola is set to bring that same warmth and rapport to Bangkok's passionate Chelsea fanbase this April. 
Ascott Embassy Sathorn Bangkok
The Famous CFC is an international fan engagement programme designed by Chelsea to strengthen its bond with supporters worldwide while fostering collaboration with international partners and brands. Launched in 2023, the event has already made its mark in cities like Mumbai, Los Angeles, Singapore and Kuala Lumpur, bringing together fans and creating unforgettable moments that showcase the togetherness and spirit of Chelsea. The Bangkok edition will feature an exciting lineup of activities, including a watch party for Chelsea's match against Everton on 26 April and an exclusive meet-and-greet with Zola. 
Somerset Rama 9 Bangkok
Tan Bee Leng, Chief Commercial Officer, Ascott, said: "Following the resounding success of The Famous CFC in Singapore, we are thrilled to bring this extraordinary fan engagement experience to Bangkok, Thailand. Headlined once again by Chelsea legend Gianfranco Zola, this latest edition of The Famous CFC reaffirms Ascott's commitment to engaging Chelsea's global fanbase and elevating our hospitality experiences to deliver heartfelt moments that extend far beyond the pitch. Much more than just a gathering, Ascott Star Rewards members will have the exclusive chance to meet Gianfranco Zola in person, hear firsthand stories from his illustrious career, and immerse themselves in the legacy of Chelsea Football Club with behind-the-scenes insights. The Famous CFC Bangkok will offer an exclusive layer of engagement, including priority access, VIP hospitality experiences and curated stays at Ascott properties in Bangkok, ensuring that every moment – from check-in to the final whistle – is infused with meaningful, once-in-a-lifetime experiences that go beyond booking a stay." "Since becoming Chelsea's Official Global Hotels Partner, Ascott has been bringing global fans closer to the club they love while redefining hospitality with our exclusive Ascott Star Rewards offerings, such as match-and-stay experience packages that include football clinics with Chelsea soccer school coaches at Cobham Training Ground and VIP access to Ascott's private hospitality suite at Stamford Bridge. Our loyalty members are also eagerly anticipating the rebranding of the two stadium hotels – currently operating as Stamford Bridge Hotel London – to Ascott's lyf brand by the second half of this year. lyf's experience-led social-living concept aligns seamlessly with Chelsea's spirit and the vibrant atmosphere of Stamford Bridge, promising an exciting new chapter for both our guests and Chelsea fans," added Tan. Casper Stylsvig, Chelsea's Chief Revenue Officer, said: "We are excited to return to Bangkok as part of The Famous CFC global series, offering a unique opportunity for the club to engage with its passionate...
