Alpro Pharmacy and Believe Fitness Collaborate on Silver Sneakers Project to Enhance Elderly Well-being and Prevent Falls
- Written by: Media Outreach
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire – 18 February 2025 - Malaysia's aging population is growing at a faster-than-expected rate, with more than 17% of the population expected to be above the age of 60 by 2040 according to The Department of Statistics Malaysia (DOSM). This demographic shift indicates that more seniors will face mobility limitations, impacting their independence and overall well-being. One of the most pressing concerns among Malaysia's elderly population is sarcopenia, the age-related loss of muscle mass and strength, which affects up to 59.8% of older adults in the Klang Valley. This condition diminishes strength and mobility, increasing the risk of falls, fractures, and overall health decline, ultimately leading to reduced independence and quality of life. 

From left: Eugene Siow (Chief Physiotherapist of Alpro Physio), Gan Chi Tat (Business Development Manager of Alpro Silvercare), Patrick Davis (Managing Director and Franchise Lead at Believe Fitness), Lucius Choo (Head of Sales at Believe Fitness)
Recognizing these challenges, Alpro Pharmacy has partnered with Believe Fitness to launch the Silver Sneakers Project, a dedicated initiative to enhance the health and well-being of seniors through structured fitness programs led by physiotherapists from Alpro Physio. The program aims to build muscle, improve physical health, and enhance the quality of life for older adults, ultimately reducing the risk of falls. The Silver Sneakers Project is specially designed for elderly individuals aged 55 and above, with a primary focus on seniors at risk of falls or those looking to maintain and improve their physical health. The program will be conducted exclusively at Believe Fitness, Jaya Shopping Center, and will feature: - Guided exercise sessions by physiotherapist and Believe Fitness trainers focusing on balance, strength, and flexibility.
- Physiotherapist assessments to monitor progress and provide personalised recommendations.
- Safe and effective exercise programmes led by physiotherapists to ensure proper form and technique.
- Complimentary body composition tests, blood pressure monitoring, and muscle strength tests to provide a comprehensive health overview for participants.
- On-site support from healthcare professionals, including physiotherapists and home care healthcare professionals, to ensure the safety and well-being of participants.

