Central Department Store, under Central Retail, Doubles Joy for Customers During Its 77th Anniversary, Transforming Central Chidlom into a Stunning Floral Show with the Avant Gardena Concept
- Written by Media Outreach
BANGKOK, THAILAND - Media OutReach Newswire - 25 October 2024 - Central Department Store, under Central Retail, continues to create moments of happiness that make customers' hearts bloom. In collaboration with exclusive partners — Mastercard, Central The 1 Credit Card, CardX Credit Card, KBank Credit Card, UOB Credit Card, and Samsung Galaxy — Central celebrates its grand 77th anniversary by launching the mega campaign 'Central 77th Anniversary 2024.' This celebration brings a vibrant atmosphere, immersing visitors in a world of flowers under the captivating 'AVANT GARDENA' concept. Every floor of Central Chidlom is transformed into a breathtaking, futuristic floral garden that pushes the boundaries of imagination. Enhanced by state-of-the-art technology, the garden offers an immersive experience, creating a mesmerizing virtual flower-viewing journey unlike any other. Elevating the excitement, superstar Apo Nattawin Wattanagitiphat will lead fans through this floral wonderland with a special swing dance performance, further cementing Central's reputation as a boundless source of inspiration. Enjoy fun activities, special gifts, and surprise performances from 24th to 28th October 2024 at Central Chidlom. The campaign also offers exclusive promotions and deals from 8th to 31st October 2024 at every Central store and through all shopping platforms. 
Central 77th Anniversary 2024
Natira Boonsri, Chief Executive Officer of Central Department Stores Group under Central Retail, speaking about the 'Central 77th Anniversary 2024' campaign, said, "On this special occasion, celebrating 77 years as a destination of inspiration, Central is offering a shopping experience filled with joy and delight. Every space at Central Chidlom has been meticulously transformed into a unique floral garden, blending the beauty of flowers with cutting-edge technology through the Samsung Galaxy Immersive Gardena, offering a never-before-seen floral show experience.A key highlight of this year is the introduction of seven new flower species, each reflecting Central's distinct identity: Leader (a leader, not an imitator), Bold (bold, not pretentious), Innovative (innovative, not conventional), Inspiring (inspiring, not domineering), Fun & Playful (fun, not childish; playful, not mischievous), Authentic (authentic, not superficial), and Sophisticated (sophisticated, not naive).We have also collaborated with top Thai floral designers and botanical artists, including Naraphat, Penlert, give.me.museums, Wasteland, Spirulina Society, 6188 Flowers Bar, GOT A GOOD THING, and Pineapple Print Press, who have brought a variety of stunning floral installations to life. Additionally, there will be creative, floral-themed workshops for customers to enjoy, offering opportunities to create memorable experiences together." In addition to Central Chidlom's signature annual flower festival, which has become a beloved tradition, this special occasion also sees Central partnering with renowned restaurants at Central Chidlom to create exclusive flower-themed dishes and beverages. For example, at Public Lane on the 1st floor, you can enjoy Flower Pizza at Mozza by Cocotte, visit Public Market for Blooming Rose Cake at The Rolling Pinn, or try flower-adorned dishes like the Steakburger, Philly Cheesesteak, and Loaded Tots at Little Market. You can alsoexperience the unique flavors of Crispy Flower Salad and Crispy Flower Papaya Salad at Phed Phed Pop and indulge in exclusive floral drinks such as Butterfly Pea Milk and Premium Jasmine Milk Tea at Tawang (Pop-Up). On the 6th floor at Lofter, savor the Mango Blossom Yogurt, Floral Panna Cotta, and refreshing Rose Tea. These special dishes will be available from 24th to 28th October 2024. After the Avant Gardena-themed flower festival concludes, we will also collaborate with the Flower Matter project to recycle the flowers into paper, continuing our commitment to sustainability and the mindful use of natural resources. Discover the breathtaking grandeur of the floral displays and event highlights awaiting you at Central ChidlomStarting on the G Floor at the Beauty Galerie department, customers are invited to explore a vibrant world of blooming pink flowers, brought to life by Central The 1 Credit Card, one of the campaign's main partners. This area offers a soft and inviting atmosphere, where visitors can enjoy botanical drinks from 24th to 28th October 2024. There will also be surprises from various brands, such as the exclusive Pink Ribbon Collection from Estée Lauder, along with a complimentary engraving service (subject to terms and conditions). Shiseido invites visitors to experience Japanese-style flower displays and take advantage of the Furoshiki gift wrapping services. Tom Ford introduces the Soleil Neige Parfum and Makeup Collection, offering an exclusive gift bag with purchases of 10,000 Baht or more. Shu Uemura unveils the Tasaki Holiday Collection, complete with special...