Paragon Bangkok International Fashion Week 2024 Unveils the best of Thai and Asian Creativity And Reaffirms Siam Paragon As the Number One ‘Luxury Destination’
- Written by Media Outreach
BANGKOK, THAILAND - Media OutReach Newswire - 10 October 2024 - Siam Paragon reaffirms its positioning as a leading 'global luxury destination' and the top-of-mind destination for both Thai and international visitors. In collaboration with key partners in Thailand's vibrant business ecosystem, Siam Paragon recently showcased the country's boundless potential to be a world-class fashion hub with the highly-anticipated "Siam Paragon Bangkok International Fashion Week 2024" (BIFW2024). This prestigious event brought together renowned Thai designers and top designers from Asia, from October 2-6, 2024, at Parc Paragon, Siam Paragon. Under the theme, "Envision the Future," the event aimed to propel Thai fashion into an even more promising future. 
Thanaporn Tantiyanon, Head of Business Unit at Siam Paragon, stated, "Siam Paragon has consistently supported the Thai fashion industry by hosting BIFW, the top fashion runway in Thailand and Southeast Asia, for 17 consecutive years. This platform provides opportunities for Thai designers to showcase their creative talents while also giving rising designers a great chance to showcase their work. Importantly, our goal is to strengthen the Thai fashion ecosystem, foster economic value, and generate thriving economic activities for the fashion value chain. This year, BIFW2024 centered around the theme 'Envision the Future,' with a strong focus on the future of fashion and sustainability. We are committed to being a driving force in shaping and steering the fashion industry forward to success and sustainability." Siam Paragon, as a 'world-class luxury destination', also serves as a premier platform for both international luxury brands and Thai entrepreneurs to showcase their finest offerings. The wide range of luxury names available has been exceptionally well received among luxury customer segment, driving impressive sales and achieving remarkable growth rates that rank among the highest achievers globally. This success amplifies Siam Paragon's status as a true luxury destination. This October, alongside the exquisite fashion shows on the BIFW2024 grand runway, world-renowned luxury fashion brands will also host exclusive activities. These include special events such as Bulgari's Eternally Reborn exhibition to mark the brand's 140th Anniversary that showcases historic and iconic pieces as part of the world's exclusive showcase hosted at only 7 countries worldwide. The exhibition runs from 1-27 October 2024 exclusively at Siam Paragon. Gucci Thailand High-End Event, held from October 2-6, 2024, at the Gucci Women Store on the M floor of Siam Paragon. During this event, Gucci is presenting unique products specially curated for the occasion, providing attendees with an exclusive luxury experience. Additionally featured at Siam Paragon are the first pop-up shop in Thailand by Roger Vivier, and a brand-new pop-up shop by Miu Miu. "Siam Paragon Bangkok International Fashion Week 2024" redefines luxury experiences for multi-dimensional lifestyle, embracing the concept of 'Luxury for All.' The event features 15 fashion shows that highlight creative excellence, celebrating the latest collections from both leading Thai labels and renowned international brands. In addition, it was the biggest gatherings of Thai and international celebrities and influencers, both on the grand runway and the front row. Absolute Siam x Dry Clean Only x AJOBYAJO - Absolute Siam, a multi-brand store showcasing the creativity of Thai street fashion, in a special collaboration with the renowned Thai streetwear brand Dry Clean Only and the emerging Korean brand AJOBYAJO to present an Asian-inspired fusion of street and sporty wear. ASAVA, led by the acclaimed designer Moo-Polpat Asavaprapha, will present a collection that embodies the essence of femininity through simple, minimalist designs that blend timeless elegance. FLYNOW, a legendary Thai fashion brand celebrated for its distinctive design approach and spectacular fashion show, will unveil an extraordinary collection under the creative direction Somchai Songwattana. ISSUE presented by GC - ISSUE, a unique brand by Bhubawit Kritpholnara will present captivating "SAMSARA." collection, This main collection explores the cycle of life through the Buddhist philosophy of "Paticcasamuppada" (The Law of Dependent Origination), expressed through the concept of 'Time' as an avatar of Lord Shiva. It beautifully reflects the overall picture of life filled with happiness and suffering in harmony. Speically, ISSUE has partnered with GC, or PTT Global Chemical Public Company Limited, to unveil a limited-edition collection of unique clothing and accessories created from the plastic waste management expertise. Used PET plastic bottles were recycled into fibers, featuring distinctive patterns that reflect the unique identity of Bang Krachao community. KLOSET, led by Mollika Ruangkritya and Nat Mangkang, will present a highly anticipated fashion show that...
Thanaporn Tantiyanon, Head of Business Unit at Siam Paragon, stated, "Siam Paragon has consistently supported the Thai fashion industry by hosting BIFW, the top fashion runway in Thailand and Southeast Asia, for 17 consecutive years. This platform provides opportunities for Thai designers to showcase their creative talents while also giving rising designers a great chance to showcase their work. Importantly, our goal is to strengthen the Thai fashion ecosystem, foster economic value, and generate thriving economic activities for the fashion value chain. This year, BIFW2024 centered around the theme 'Envision the Future,' with a strong focus on the future of fashion and sustainability. We are committed to being a driving force in shaping and steering the fashion industry forward to success and sustainability." Siam Paragon, as a 'world-class luxury destination', also serves as a premier platform for both international luxury brands and Thai entrepreneurs to showcase their finest offerings. The wide range of luxury names available has been exceptionally well received among luxury customer segment, driving impressive sales and achieving remarkable growth rates that rank among the highest achievers globally. This success amplifies Siam Paragon's status as a true luxury destination. This October, alongside the exquisite fashion shows on the BIFW2024 grand runway, world-renowned luxury fashion brands will also host exclusive activities. These include special events such as Bulgari's Eternally Reborn exhibition to mark the brand's 140th Anniversary that showcases historic and iconic pieces as part of the world's exclusive showcase hosted at only 7 countries worldwide. The exhibition runs from 1-27 October 2024 exclusively at Siam Paragon. Gucci Thailand High-End Event, held from October 2-6, 2024, at the Gucci Women Store on the M floor of Siam Paragon. During this event, Gucci is presenting unique products specially curated for the occasion, providing attendees with an exclusive luxury experience. Additionally featured at Siam Paragon are the first pop-up shop in Thailand by Roger Vivier, and a brand-new pop-up shop by Miu Miu. "Siam Paragon Bangkok International Fashion Week 2024" redefines luxury experiences for multi-dimensional lifestyle, embracing the concept of 'Luxury for All.' The event features 15 fashion shows that highlight creative excellence, celebrating the latest collections from both leading Thai labels and renowned international brands. In addition, it was the biggest gatherings of Thai and international celebrities and influencers, both on the grand runway and the front row. Absolute Siam x Dry Clean Only x AJOBYAJO - Absolute Siam, a multi-brand store showcasing the creativity of Thai street fashion, in a special collaboration with the renowned Thai streetwear brand Dry Clean Only and the emerging Korean brand AJOBYAJO to present an Asian-inspired fusion of street and sporty wear. ASAVA, led by the acclaimed designer Moo-Polpat Asavaprapha, will present a collection that embodies the essence of femininity through simple, minimalist designs that blend timeless elegance. FLYNOW, a legendary Thai fashion brand celebrated for its distinctive design approach and spectacular fashion show, will unveil an extraordinary collection under the creative direction Somchai Songwattana. ISSUE presented by GC - ISSUE, a unique brand by Bhubawit Kritpholnara will present captivating "SAMSARA." collection, This main collection explores the cycle of life through the Buddhist philosophy of "Paticcasamuppada" (The Law of Dependent Origination), expressed through the concept of 'Time' as an avatar of Lord Shiva. It beautifully reflects the overall picture of life filled with happiness and suffering in harmony. Speically, ISSUE has partnered with GC, or PTT Global Chemical Public Company Limited, to unveil a limited-edition collection of unique clothing and accessories created from the plastic waste management expertise. Used PET plastic bottles were recycled into fibers, featuring distinctive patterns that reflect the unique identity of Bang Krachao community. KLOSET, led by Mollika Ruangkritya and Nat Mangkang, will present a highly anticipated fashion show that...