Six prime locations across Thailand are designed to meet the needs of business travellers and professionals, catering to the growing demand in the country’s long-term accommodation market.

BANGKOK, THAILAND - Media OutReach Newswire - 23 October 2024 - ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, continues to build on the success of its "Shama" brand, which has seen significant growth over the past five years, now featuring more than 2,500 units across 20 locations. The Shama brand in Thailand has expanded by 200% over the past five years. Its key success lies in its prime locations and hotel-standard services, which cater to both Thai and international travellers. Serviced apartments have, in particular, become an essential accommodation choice for the growing number of international business travellers and 'bleisure' (business + leisure) workers, who prioritise long-term stays in various cities. Shama is a serviced apartment brand that originated in Hong Kong. ONYX Hospitality Group acquired the business in 2010 and has since continuously expanded its presence both in Thailand and internationally. What sets Shama apart from other serviced apartments is the size of its rooms. Shama offers spacious, well-designed rooms that cater to the living needs of all types of residents, from solo business travellers to large families seeking a second home for every member. In addition, Shama provides facilities that meet the demands of daily life, complemented by 24/7 hotel-level care and services for its residents. Another key highlight of Shama is that the properties are strategically located in residential areas within city centres, surrounded by essential amenities and offering convenient transport links. This enhances the experience for both short-term and long-term residents, promoting well-being and ease. Shama seamlessly integrates lifestyle, work, travel, and relaxation, offering a simplified living experience in a new environment. The brand aims to make guests feel as if Shama is their second home, providing a sense of happiness and warmth with every stay. Shama is available in three formats: "Shama Luxe," "Shama," and "Shama Hub." Each format differs in terms of room size, location, and interior design, catering to the diverse needs of customers ranging from 'upper upscale' to 'upper middle scale.' In addition to its prime locations, the Shama brand features the "Shama Social Club," a lifestyle programme designed to foster connections and relationships among guests, as well as with the surrounding community. This initiative blends the diverse lifestyles of guests at each Shama location, offering carefully selected activities and attentive staff support to cultivate a sense of belonging within the community, which is a core concept of the Shama brand. In the future, ONYX Hospitality Group plans to launch 'Shama Hub' in Thailand, an extension of the Shama brand that focuses on integrating accommodation with lifestyle. This new offering will emphasise creativity, flexibility, and community integration, highlighting prime locations in vibrant, lively areas with convenient transportation links and access to other attractions. This will enable guests to experience the pulse of their chosen city with ease. It will serve as another key highlight for capturing market share in the serviced apartment sector and will create a superior experience for guests, allowing them to engage with the essence of local culture and embark on endless explorations. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, stated that the goal for the "Shama" brand moving forward is to achieve strong business expansion in both Thailand and the Southeast Asian region. The aim is to establish Shama as a top-tier serviced apartment brand by offering services that evoke the feeling of a second home, alongside delivering a guest experience that adheres to international service standards under a trusted brand. The demand for the serviced apartment market in Thailand remains robust. In 2024, a contract was signed to manage Shama Rayong, which is set to open in 2027, marking it as the sixth serviced apartment under the Shama brand in Thailand. All Shama serviced apartments are situated in prime locations, offering a superior experience for travellers from around the globe. Shama Yen-Akat Bangkok is situated in the rapidly developing central business districts of Silom and Sathorn, providing a peaceful and comfortable accommodation option for guests. Additionally, it is pet-friendly and offers facilities that cater to guests with pets. It is located in a prime area, surrounded by numerous amenities, shops, and restaurants, enabling guests to relax and savour delicious food while enjoying shopping at nearby boutiques. The vibrant Market Place Nanglinchee is just a three-minute walk away. Additionally, Shama Yen-Akat is just...