Also Launching ‘Blossoms of Wealth Mini Gift Boxes’ and ‘Japanese Style Totes with Laisee’ for Abundant Blessings

HONG KONG SAR - Media OutReach Newswire - 31 January 2024 - Flip for good fortune this New Year with 7-Eleven and our pals, the Sanrio characters! Remember those eight awesome 'Sanrio Characters Roly Poly Lucky Coin Banks' created with Sanrio Hong Kong? Well, guess what? We're back at it with a fresh dose of fun and rolling out four new limited-edition 'Sanrio Characters Double-Sided Lucky Flip Plushies' for Chinese New Year! Meet the stars of the show: Hello Kitty, Minna no Tābō, Ahirunopekkle and My Melody. With their double-sided design, these reversible plushies can transform into festive New Year decorations and bring in double the blessings with just one flip! The 'Sanrio Characters Double-Sided Lucky Flip Plushies' will drop at 7-Eleven at 7am on 31 January. What's more, you can pick your favourite style! So, mark your calendars and get ready to grab these little bundles of joy! CNY Limited Edition 'Sanrio Characters Double-Sided Lucky Flip Plushie' – Switch Up Your Style Whenever! After the buzz from our 'Sanrio Characters Roly Poly Lucky Coin Banks', 7-Eleven continues to draw inspiration from the traditional 'Daruma Doll' and the popular 'Lucky Cat', and this time round, is adding My Melody to the mix. Featuring these fab four – Hello Kitty, Minna no Tābō, Ahirunopekkle and My Melody – we've created a set of four super-cute, comfy and practical 'Sanrio Characters Double-Sided Lucky Flip Plushies' to wish everyone abundant wealth and rolling good luck! Now, what makes these plushies extra unique? They've got a double-sided design, so you can flip them to change their look at will depending on your mood or occasion. Just pull back the velcro fastener on the back, flip the plushie inside out, and you've got yourself a dazzling New Year decoration. Choose from 'Lucky Mandarin', 'Goldfish', 'Gold Ingot' and 'Peach Blossom' designs, each packed with good luck and blessings! Crafted from super soft material, these plushies feel like a dream to touch. The plushies come with a velcro fastener to fix the plushie's shape after you flip! At approximately 30 centimetres in height, they're the perfect size for a hug. Whether you pop it at home or in the office as a pillow or cushion, don't miss out on having your favourite Sanrio characters by your side all the time! CNY Limited Edition 'Sanrio characters Double-Sided Lucky Flip Plushie' Product Details

1. Hello Kitty Double-Sided Lucky Flip Plushie No New Year celebration is complete without the iconic Hello Kitty! Beyond her signature red bow, Hello Kitty is decorated with chic Japanese patterns in dark gold, pure white, and bright yellow. Its vibrant and lively colours make it a perfect choice for sending New Year's wishes, gifting or adding a touch of festive cheer. Flip the plushie to turn it into a plump, bright orange 'Lucky Mandarin' decoration, symbolising good fortune and prosperity! Hello Kitty Plushie: Approx. 30 cm (H) 'Lucky Mandarin' Plushie: Approx. 30 cm (H)

2. My Melody Double-Sided Lucky Flip Plushie Super cute My Melody sports a light-yellow bow atop her head, with those adorable drooping ears. The pink patterns add a soft and eye-catching touch. Simply flip the plushie, and it transforms into a vibrant peach blossom. It's all about blossoming prosperity and good fortune, and it might even bring a sprinkle of romantic luck your way! My Melody Plushie: Approx. 30 cm (H) 'Peach Blossom' Plushie: Approx. 30 cm (H)

3. Minna no Tābō Double-Sided Lucky Flip Plushie Get ready for a burst of joy with Minna no Tābō, rocking a snazzy red outfit adorned with festive Japanese patterns. This plushie flips into a cute yet stylish goldfish, symbolising a harmonious life and abundance year after year! Minna no Tābō Plushie: Approx. 30 cm (H) 'Goldfish' Plushie: Approx. 30 cm (H)

4. Ahirunopekkle Double-Sided Lucky Flip Plushie Get ready for the charm of the season as the beloved Ahirunopekkle transforms into a giant golden ingot, wishing everyone a year filled with wealth and prosperity! Ahirunopekkle, known for his love of singing and dancing, is decorated with little fish and musical notes, adding an extra layer of joy and happiness to your New Year festivities. Ahirunopekkle Plushie: Approx. 30 cm (H) 'Gold Ingot' Plushie: Approx. 30 cm (H)

CAUTION This product is suitable for all ages. Conforms with EN 71 standard. Children must use this product under adult supervision. USE AND CARE Do not place near heat sources such as...