HONG KONG SAR - Media OutReach - 6 November 2023 - China's leading CRM provider Sharecrm (Chinese brand name: 紛享銷客) has recently completed a new round of US$30 million financing and officially launched international business expansion. With Hong Kong as the connection point, Sharecrm is establishing an international service team locally, aiming to promote China's best CRM solutions to Hong Kong and the global market. As early as August 2022, Salesforce, the world's leading customer relationship management (CRM) software provider, decided to close its Hong Kong representative office and hand over all sales operations in mainland China and Hong Kong to Alibaba. It can be foreseen that with the withdrawal of Salesforce local service team, the efficiency and quality of service provided to local enterprises in Greater China will inevitably be compromised. At the same time, the attention given to the localization of CRM application will continue to decrease. In recent years, with the development of China's digital economy and the digital transformation of enterprises, Chinese high-tech companies in cloud services, big data, artificial intelligence and other fields have taken advantage of the trend and gradually caught up with the world's leading technology service providers. Sharecrm is one of the most representative companies in this regard. With 12 years of experience in the CRM field, Sharecrm has served more than 6,000 large and medium-sized enterprises and more than 300,000 small and medium-sized enterprise, and has accumulated a large number of experiences in implementing global business operation and management systems for multinational corporations, including nearly a hundred enterprise customers who have switched from Salesforce to Sharecrm. According to data from IDC, Sharecrm ranks first in China's SFA CRM industry in terms of revenue scale and market share. It has maintained an annual growth of over 40%, despite the impact of the epidemic over the past three years. In July 2023, Sharecrm announced a US$30 million investment from the Guizhou Innovation Empowerment Big Data Investment Fund. This is the third consecutive year that it has received capital support after receiving investment from CDH Baifu in 2021 and ChinaSoft International in 2022. Prior to this, Sharecrm has also received investment from outstanding investment institutions such as IDG Capital, Northern Light Venture Capital, DCM, Hillhouse Capital, CITIC Private Equity Funds, Kingdee International. With the global political and economic environment becoming increasingly complex, the demand for companies to deeply cultivate customer and market has become stronger. The efficient development of new customers and the value management of existing customers have gradually become the foundation for the survival and development of enterprises. This has also contributed to the further development of platform-based CRMs like Sharecrm. In the past, traditional CRM, which was limited to the customer resource management, sales record management and sales opportunity funnel within sales department, has become outdated. A growth-oriented business platform that is customer-centric and performs value management around the entire customer life cycle is what is needed in the future. While continuing to deepen its operation in mainland China market, Sharecrm officially established Hong Kong representative office in March this year, building an international service team and expanding international partners, with Hong Kong as a connection point to develop markets in Hong Kong, Macau, Taiwan, Southeast Asia and the Asia-Pacific region. After several months of expansion, Sharecrm has successfully signed contracts with enterprise customers in Hong Kong, Taiwan, Malaysia, Australia and other regions, cooperated with local agents in Hong Kong, and established fine cooperative relationships with partners such as Huawei Cloud Hong Kong and Kingdee Hong Kong. With the withdrawal of Salesforce, the competitive landscape of CRM SaaS in Greater China has begun to be reshuffled. Sharecrm's advantage of having a local service team has become increasingly obvious. Product and service cost-effectiveness, local services efficiency and quality are all competitive advantages.The first is the cost-effectiveness of products and services. As global economic growth slows down, cost reduction and efficiency improvement through digital transformation have become a must-have for enterprise development, especially in countries and regions with high labor costs. Meanwhile, with the rapid growth of China's SaaS vendors, the product technology and service capabilities of China's CRM providers have gradually caught up with international technology giants. In addition, China's IT talent cost is more advantageous. Therefore, from the perspective of product capabilities and costs, China's CRM Products and services are more cost-effective. Especially after...