Samuel Yung, Executive District Director and Honourable Advisor, Honoured with "Lifetime Achievement Award – Life Insurance"; Blue Cross Earns Coveted Spot as Top-three Finalist

HONG KONG SAR - Media OutReach - 26 October 2023 - AIA Hong Kong achieved outstanding results at the "Hong Kong Insurance Awards 2023" organised by the Hong Kong Federation of Insurers with a total of six most distinguished accolades including five Grand Awards and "Lifetime Achievement Award – Life Insurance" granted for Mr. Samuel Yung, Executive District Director and Honourable Advisor of AIA Hong Kong, to recognise his substantial contributions to the insurance industry over the past few decades. Among these accolades, AIA Hong Kong has been honoured with the "Outstanding MPF/Employees' Benefit Product/Service Award" and the "Outstanding Corporate Social Responsibility Award" for the 4^th and 2^nd consecutive year respectively. The Company has also taken home another five top-three finalists in other award categories. Blue Cross under AIA Group was also named a Top-three Finalist for the "Outstanding Integrated Marketing Strategies Award", a meaningful recognition of its exceptional marketing strategies. Mr. Alger Fung, Chief Executive Officer of AIA Hong Kong & Macau, said, "Reigning in the industry's highly regarded and iconic 'Hong Kong Insurance Awards' demands extraordinary capability and superb performance. We are honoured and proud to receive multiple Grand Awards in this respected and prestigious industry award for consecutive years, which serves as strong affirmation by the industry and public of our relentless efforts in going beyond traditional insurance. At the same time, the awards are a valuable recognition of our outstanding performance on multiple fronts, including business performance, talent development, corporate social responsibility, among many others. We will continue to uphold our 'customer-centric' commitment and strive for excellence, as we proactively work with customers to tackle various challenges in life and help them live Healthier, Longer, Better Lives." Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, "It's truly a great honour for Blue Cross being recognised in the 'Outstanding Integrated Marketing Strategies' category. This accolade is a testament to the effectiveness of our marketing strategy that we are able to bring customers comprehensive insurance products and services experience that are closely related to their daily life through multi-channels and innovative marketing promotion. We would continue to uphold our 'customer-centric' philosophy. By understanding the needs of customer's daily life and offering them more product variety and options, we aim to offer customers the right coverage at the right budget and at the right timing." The awards span multiple key business areas: Six Most Distinguished Awards:

Award	Details
AIA Hong Kong
Outstanding MPF/Employees' Benefit Product/Service Award (4th consecutive year)	AIA Hong Kong provides one-stop group insurance, pension and employee voluntary protection corporate solutions, helping small-to-medium-sized companies and multinational corporations advance their business goals and meet their human resource objectives in a flexible and cost-effective manner.
Outstanding Corporate Social Responsibility Award (2nd consecutive year)	AIA Hong Kong launched its youth-inspired co-creation programme competition last year which featured a kickstart fund totalling HK$2.5 million, publicity opportunities, and strategic consultations to empower young people to ignite their creative ideas into sustainable careers.
Most Innovative Product/Service Award – Wealth	In response to the rising protection needs of High Net Worth customers, AIA Hong Kong leverages the competitive "Wealth Elite 2" product series and "AIA Alta Wealth Management Centre"2 to provide diverse value-added services, so as to create a tailor-made one-stop premier service ecosystem for customers.
Lifetime Achievement Award – Life Insurance	Mr. Samuel Yung, Executive District Director and Honourable Advisor
Outstanding Community Intermediary of the Year	Mr. Billy Ng, District Director
Outstanding Young Professional of the Year – Intermediary	Mr. Adrian Lee, District Director

Top-three Finalist Recognitions:

Award	Details
AIA Hong Kong
Most Innovative Product/Service Award – Health	"AIA Assemble"3 is a...