Winners and Highly Commended were announced at the AC&E Awards
- Written by: Media Release
The champagne has flowed and the celebrations are over, if you sadly missed the party last Thursday night, you can now view the full list of 2014 AC&E Award Winners below:
Here are some highlights from last night:
- Five Melbourne agencies took the lion’s share of trophies.
- 34 winner and 65 highly commended trophies were awarded.
- Whybin\TBWA Group Melbourne’s GAYTMs for ANZ won the Lester Wunderman Grand Prix Award, the David Ogilvy Courageous Client Award, Integrated Campaign, Art Direction and PR Campaign.
- Sean Cummins, Global CEO of cummins&partners was awarded Marketer of the Year.
- The new Innovation Award, created by Google, was presented jointly to Columbus and Clemenger BBDO Melbourne for the Melbourne Remote Control Tourist Campaign for Tourism Victoria.
- Saatchi & Saatchi’s Penny the Pirate for Luxottica/OPSM took the new Customer Experience Award and also won Apps and Data-Driven Mail.
| Pinnacle Awards |
Campaign | Client | Agency |
| Lester Wunderman Grand Prix Award |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| David Ogilvy Courageous Client Award |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| ADMA Marketer of the Year |
Sean Cummins |
Global CEO | cummins&partners |
| The Jon Clark Award for Outstanding Contribution |
Julie Dormand |
Managing Director | MercerBell |
| The Innovation Award |
The Remote Control Tourist |
Tourism Victoria | Columbus |
|
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne | |
| Customer Experience Award |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| ADMA Young Marketer of the Year |
Allister Hercus |
Social Media Strategist | MEC |
| ADMA Young Creative of the Year |
Brendan Graham |
Copywriter & Strategist | Soap Creative |
| Category Winners | Campaign | Client | Agency |
| Ambient or Experiential |
Human Walking Program |
Lost Dogs Home | GPY&R Melbourne |
| Apps |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| Best Use of Search |
The Last Mile |
Amaysim | FirstClick Consulting |
| Branded Content |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Broadcast |
Buy Ready |
ANZ | Whybin\TBWA Group Melbourne |
| Customer Acquisition Campaign |
Air Force Medical Specialist Reserve |
Defence Force Recruiting | GPY&R Melbourne |
| Customer Retention/Loyalty Campaign |
#SPCSunday |
SPC | Leo Burnett Melbourne |
| Data Analytics & Planning |
Q3 Home Loan Property Investor |
Westpac | RAPP |
| Data Strategy |
Thanks a Million |
Telstra | Lavender |
| Data Visualisation |
Working Capital 'See more inside' |
Commonwealth Bank | M&C Saatchi |
| Data-Driven Mail |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| Digital & Social Advertising |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Digital Website & Microsites |
Footify FM |
National Australia Bank | Clemenger BBDO Melbourne |
| E-Commerce Website & Marketing |
Michael Hill International |
Michael Hill | Amblique |
| Integrated Campaign |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| Integrated Campaign - Small Budget |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Media Campaign |
Air Force Medical Specialist Reserve |
Defence Force Recruiting | GPY&R Melbourne |
| Mobile Marketing |
Rip Curl Search GPS |
Rip Curl | VML Australia |
| Most Effective Use of Content |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Not-for-profit |
Human Walking Program |
Lost Dogs Home | GPY&R Melbourne |
| Out-of-home |
Buildboard |
Defence Force Recruiting | GPY&R Melbourne |
| PR Campaign |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
|
Hipster Santa |
Central Mall / Frasers Property and Sekisui | BMF Advertising | |
| Social Commerce |
#SPCSunday |
SPC | Leo Burnett Melbourne |
| Use of New Technologies |
Rip Curl Search GPS |
Rip Curl | VML Australia |
| UX, Interface & Navigation Design |
Commonwealth Bank Website Relaunch |
Commonwealth Bank | VML Australia |
| Highly Commended | Campaign | Client | Agency |
| Ambient or Experiential |
Clever Buoy |
Optus | M&C Saatchi |
| Ambient or Experiential |
Crashed Car Showroom |
NRMA Insurance | Whybin\TBWA\DAN Sydney |
| Apps |
Rip Curl Search GPS |
Rip Curl | VML Australia |
| Art Direction |
Be heard. Be recognised. |
CPA Australia | M&C Saatchi |
| Art Direction |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Art Direction |
Paper People |
Challenger | 303Lowe |
| Art Direction |
Retirement on Paper |
Challenger | Challenger |
| Best Use of Search |
Christmas 'Wow Starts Now!' |
David Jones | Columbus |
| Best Use of Search |
Raymond the Ram 'A Sheep in Wolf's Clothing' |
RAMS Home Loans | Match Media |
| Branded Content |
I Touch Myself Project |
Cancer Council NSW | JWT |
| Branded Content |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Broadcast |
ALDI Surfin' Santas |
ALDI Australia | BMF Advertising |
| Broadcast |
Retirement on Paper |
Challenger | Challenger |
| Copywriting |
Australia Baby Making Census |
Genea | WiTH Collective |
| Copywriting |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Customer Retention/Loyalty Campaign |
Know Me Program |
Westpac | RAPP |
| Customer Retention/Loyalty Campaign |
Slurpee Xpandinator |
7-Eleven | Leo Burnett Melbourne |
| Customer Retention/Loyalty Campaign |
Spend Your Life List |
ING Direct | Soap Creative |
| Customer Retention/Loyalty Campaign |
Telstra Thanks Loyalty Program |
Telstra | RGA/Tongue/Global Red |
| Data Analytics & Planning |
IKEA - A data love story |
IKEA | Match Media |
| Data Strategy |
Reward Your Future Self |
Mercer | Mercer |
| Data Strategy |
IKEA - A data love story |
IKEA | Match Media |
| Data Visualisation |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Data Visualisation |
Using Tweets to Predict the Melbourne Cup Winner |
TAB | Whybin\TBWA\DAN Sydney |
| Data-Driven Mail |
Cloud Champion |
Microsoft | Wunderman |
| Data-Driven Mail |
Working Capital 'See more inside' |
Commonwealth Bank | M&C Saatchi |
| Digital & Social Advertising |
#SPCSunday |
SPC | Leo Burnett Melbourne |
| Digital & Social Advertising |
#winrichardspoints |
Velocity | Clemenger BBDO Sydney |
| Digital & Social Advertising |
Learnings from SEEK Learning |
SEEK | Leo Burnett Melbourne |
| Digital & Social Advertising |
Using Tweets to Predict the Melbourne Cup Winner |
TAB | Whybin\TBWA\DAN Sydney |
| Digital Website & Microsites |
Adventure World Travel Extraordinary Trivia |
Adventure World Travel | WiTH Collective |
| Digital Website & Microsites |
Commonwealth Bank Website Relaunch |
Commonwealth Bank | VML Australia |
| Digital Website & Microsites |
The Remote Control Tourist |
Tourism Victoria | Columbus |
| Digital Website & Microsites |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Email Marketing |
2014 Lifecycle Trigger eDM Campaign |
Commonwealth Bank | Aimia Australia |
| Email Marketing |
Relationship eMail |
Westpac | RAPP |
| Email Marketing |
Taking the shock out of bill shock |
Telstra | Lavender |
| Integrated Campaign |
Crashed Car Showroom |
NRMA Insurance | Whybin\TBWA\DAN Sydney |
| Integrated Campaign - Small Budget |
Learnings from SEEK Learning |
SEEK | Leo Burnett Melbourne |
| Media Campaign |
Missing Persons Pre-Roll |
Australian Federal Police |
VML Australia |
| Mobile Marketing |
Adventure World Travel Extraordinary Trivia |
Adventure World Travel | WiTH Collective |
| Mobile Marketing |
Bonds Baby Search 2013 |
Bonds | WiTH Collective |
| Mobile Marketing |
KFC Snack! in the Face |
KFC | DT Melbourne |
| Most Effective Use of Content |
Crashed Car Showroom |
NRMA Insurance | Whybin\TBWA\DAN Sydney |
| Not-for-profit |
Missing Persons Pre-Roll |
Australian Federal Police |
VML Australia |
| Not-for-profit |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| Not-for-profit |
How To Drink Properly |
DrinkWise | Clemenger BBDO Melbourne |
| Out-of-home |
My Dog My ... |
Mars Petcare | BD Network |
| Out-of-home |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| PR Campaign |
Footify FM |
National Australia Bank | Clemenger BBDO Melbourne |
|
Rod Laver 'Mark of a Champion' |
Tennis Australia | cummins&partners | |
|
Win the Scent of Love |
Pizza Hut / Yum! | M&C Saatchi | |
| Social Commerce |
Learnings from SEEK Learning |
SEEK | Leo Burnett Melbourne |
| Social Media Campaign |
How To Drink Properly |
DrinkWise | Clemenger BBDO Melbourne |
| Social Media Campaign |
Zombie Followers |
Foxtel | Clemenger BBDO Sydney |
| Social Media Campaign |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| Use of New Technologies |
Clever Buoy |
Optus | M&C Saatchi |
| Use of New Technologies |
M.J. Bale Power Suit |
M.J. Bale | Whybin\TBWA\DAN Sydney |
| UX, Interface & Navigation Design |
Adventure World Travel Extraordinary Trivia |
Adventure World Travel | WiTH Collective |
| UX, Interface & Navigation Design |
Rip Curl Search GPS |
Rip Curl | VML Australia |