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As the new Marketing Coordinator, Fitzhugh will support management in day to day tasks, as well as head up the Writer Test & Evaluation Program. She will also be responsible for clip services and editorial management, aid in sponsorship development and research for clients, as well as write content for the LBM Blogger on the shooting industry.

Joe Kriz joined LBM shortly after firing a firearm for the first time. A Maryland native, Joe holds a bachelor’s degree in communication from Virginia Tech where he studied public relations, marketing and entrepreneurship. New to the shooting sports and outdoors industries, Joe brings a fresh outlook, along with his passion for digital marketing, social media expertise and creative eye to his role as Social Media Coordinator in the support of LBM and its clients. Currently, Joe oversees more than 30 social media accounts and 200,000 online fans and followers.

As the new Social Media Coordinator, Kriz will be responsible for setting up social media accounts and maintaining daily activity such as posts / tweets to all applicable client social media outlets. Other duties include developing and scheduling content for posting, monitoring fan interactions, reporting “chatter” and other relevant online data and maintaining a post schedule. Additionally, Kriz will manage client and LBM newsletters, create graphics for social media use and write for and co-manage the LBM Blogger.

With offices in downtown New Bern, NC and Grasonville, MD, LBM is a full-service public relations, marketing communications, social/digital marketing, content, event planning and advertising agency, with an emphasis on the outdoor lifestyle. LBM’s clients are rooted in the tactical and outdoors lifestyle industries of law enforcement, military, shooting sports, hunting, boating and recreational fishing markets. For more information, please visit www.lauraburgess.com.

About Laura Burgess Marketing:

Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports and outdoor markets. An industry veteran, with over 36 years of combined experience, Laura Burgess Marketing’s current client list includes: Revision Military, American Technologies Network Corp., MasterPiece Arms, Morphix Technologies, LaserLyte®, American Gunsmithing Institute, GASTON J. GLOCK style LP, IWI US, Liberty Ammunition, Fobus Holsters, Mission First Tactical, National Tactical Officers Association, Midwest Gun Works, Tacprogear, Chamber-View®, MG Industries, Eagle Imports, Christensen Arms, Italian Gun Grease, A*B Arms, Dead Air Armament, Evans Machining, Vindico Precision and champion shooter Max Michel. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with a satellite office in Grasonville, Maryland. www.lauraburgess.com

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