DREAMWORKS ANIMATION INTRODUCES DREAMPLACE- A REVOLUTIONARY NEW WAY TO CELEBRATE THE HOLIDAY SHOPPING SEASON

Glendale, CA – July 24, 2014 – It’s a little known fact that Shrek, the curmudgeonly ogre

best known for fiercely protecting his swamp, actually dedicates his Christmas vacation to 

helping families find Santa – but this year the secret is out! DreamWorks Animation 

(Nasdaq: DWA), the global family entertainment brand best known for award-winning 

storytelling and industry-leading innovation, makes its official foray into the retail space 

with the launch of DreamPlace. A state-of-the-art reimagining of the holiday retail 

experience, DreamPlace is a 2,000-square-foot holiday cottage and combines the latest 

technology with magical storytelling from creative minds behind such hit franchises as 

Shrek, Madagascar and How to Train Your Dragon. DreamPlace reimagines one of the 

signature moments of childhood – meeting Santa Claus. This unique and interactive 

experience is set to debut in a total of seven locations nationwide owned by both General 

Growth Properties, Inc. (NYSE: GGP) and Forest City Enterprises (NYSE: FCE.A). 

Tapping into DreamWorks Animation’s stable of world-renowned artists, storytellers and 

innovators, DreamPlace enables children to experience the full narrative of an unforgettable 

visit to the North Pole, infusing the studio’s trademark storytelling and humor into one of the 

greatest legends of all time. Prior to their mall visit, families can make appointments by 

app, negating the familiar long lines for Santa before embarking on an unforgettable 

adventure, which includes an immersive, eye-popping journey with Shrek and his friends as 

they guide children and families to the North Pole. DreamPlace is set to debut this holiday  2

season in major markets nationwide, including New York, Los Angeles, Chicago, Dallas, 

Atlanta and Las Vegas. 

“DreamPlace turns the traditional mall holiday visit on its head with an immersive, 

interactive approach that draws on our signature brand of technology, storytelling and of 

course, humor,” said DreamWorks Animation’s Chief Global Brand Officer Michael Francis. 

"We are continually looking for new ways to bring our characters to life and DreamPlace will 

deliver an unparalleled experience which fans will absolutely love.” 

“An experience with Santa at local shopping malls has been a long-standing tradition for 

many families. Thanks to DreamWorks and Santa Claus, this year we’re taking our 

youngest guests on an adventure to the North Pole. After the adventure, children will have 

more than just the traditional picture with Santa; they’ll have a story to tell for the rest of 

their lives. It’s the ultimate experience,” said Melinda Holland, SVP Business Development, 

GGP. 

“We are thrilled to align with DreamWorks to bring this one-of-a-kind experience to 

Westchester’s Ridge Hill in Yonkers, New York and Victoria Gardens in Rancho 

Cucamonga, California,” said David LaRue, Forest City president and CEO. “DreamWorks’ 

creative talent has taken an age-old legend and transformed it to be relevant and appealing 

to today’s tech-savvy kids. We are excited that DreamPlace will open at Ridge Hill and 

Victoria Gardens. We are also honored that Ridge Hill was chosen to be the only center in 

the Northeast this holiday season to offer this outstanding family entertainment.” 

DreamPlace will debut this holiday season at the following GGP and Forest City locations: 

GGP 

About DreamWorks Animation 

DreamWorks Animation creates high-quality entertainment, including CG animated feature 

films, television specials and series and live entertainment properties, meant for audiences 

around the world. The Company has world-class creative talent, a strong and experienced 

management team and advanced filmmaking technology and techniques. DreamWorks 

Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® 

Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. 

All of DreamWorks Animation’s feature films are produced in 3D. The Company has 

theatrically released a total of 29 animated feature films, including the franchise properties 

of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots and The 

Croods. 

Contacts: 

DreamWorks Animation 

Matt Lifson 

 (818) 695-6576 

General Growth Properties, Inc. 

Lesley Cheers 

(312) 960-2646 

Forest City Enterprises 

Jeff Linton 

(216) 416-3558 

jefflinton@forestcity.net