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Nowadays there are lots of situations where you may have to choose the format of a video – such as when you’ve recorded or edited it and want to export it, or when you are converting it. The choice that you make may have a bigger impact than you realize, due to the important role that the format has to play.

 

To be perfectly honest it is essential that you choose the right format for videos, and there are several reasons why that is the case:

 

  • Avoid issues playing the video by ensuring the format is compatible with the device or platform that you’re using. That applies to online platforms as well, that may reject videos that aren’t in specific formats or internally transcode them which could affect its quality.

 

  • Make certain the video doesn’t consume too much power due to a lack of hardware support. Without hardware support some devices may use software decoding, which is processor intensive and could cause performance issues as well.

 

  • More efficiently compress the video to a smaller file size while maintaining its quality. Newer codecs such as HEVC (H.265) generally have more efficient compression that allows for this, but care should be taken as they may not be compatible with older devices.

 

  • Support certain features such as chapters, menus, captions, 3D codecs, or streaming that may be required by the video. Different containers support different types of features, and while some (such as MP4 and MKV) are versatile, others are more limited.

 

  • Avoid having to transcode the video later on, as each time the codec is changed some data from the video will be lost. Over time that can cumulatively begin to affect the quality of the video, which is why it is always best to choose the right video format from the get go.

 

As you can see there are lots of compelling reasons why you should carefully choose the right video format to use when encoding or converting a video. It is essential that you think about both the video container and codec – as each will have a part to play.

 

In some cases you may need to convert the video format later and optimize it, using Online Video Converter for example. If you do it would be best to store the original video regardless, so that you have a copy in the best possible quality.

 

At the end of the day your goal should be to find the format that is best based on how you intend for your video to be used. If you do that you should be able to avoid most issues involving the video format, and benefit from it instead.