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A company's good deeds can make consumers think its products are safer

  • Written by Valerie Good, Published Researcher and Marketing Faculty, Michigan State University
Consumers may think Boeing's planes are safer because the company donated 250,000 masks to China.AP Photo/Vincent Yu

The Research Brief is a short take on interesting academic work.

The big idea

Companies like to highlight when they do good things for society, such as making charitable donations, becoming more environmentally friendly or improving...

Read more: A company's good deeds can make consumers think its products are safer

Supporting worker sleep is good for business

  • Written by Leslie Hammer, Professor, Oregon Health & Science University
Don't sleep on the job.Matthew Jacques/Shutterstock.com

A long-haul truck driver fell asleep during his shift in Sunbury, Pennsylvania, on Jan. 13. Heading north on Route 147, he drifted into the eastbound shoulder for almost 375 feet, struck the side of the road and flipped his rig. Thankfully, the driver only suffered a minor injury and nobody...

Read more: Supporting worker sleep is good for business

Nuclear war could be devastating for the US, even if no one shoots back

  • Written by Joshua M. Pearce, Professor of Materials Science and Engineering, and Electrical and Computer Engineering, Michigan Technological University
The U.S. has more than 5000 nuclear weapons.3d generator/Shutterstock.com

The White House’s 2021 budget calls for US$28.9 billion for the Pentagon for nuclear weapons and a 20% increase to $19.8 billion for the National Nuclear Security Administration.

Yet the U.S. already has over 3,000 nuclear weapons. And my research shows that the U.S....

Read more: Nuclear war could be devastating for the US, even if no one shoots back

How civil rights leader Wyatt Tee Walker revived hope after MLK's death

  • Written by Corey D. B. Walker, Visiting Professor, University of Richmond
Civil rights leader Wyatt Tee Walker addresses a crowd at St. Phillips AME Church in Atlanta. Afro American Newspapers/Gado/Getty Images

Four years after the assassination of Martin Luther King, Jr., the novelist James Baldwin would write on the pages of Esquire magazine, “Since Martin’s death, in Memphis, and that tremendous day in...

Read more: How civil rights leader Wyatt Tee Walker revived hope after MLK's death

Better rat control in cities starts by changing human behavior

  • Written by Michael H. Parsons, Visiting Research Scholar, Fordham University
Garbage in New York's subway system offers easy meals for rats.AP Photo/Bebeto Matthews

For centuries, rats have thrived in cities because of human behavior. In response, humans have blamed the rats and developed techniques for poisoning them.

We research urban rat populations and recognize that rats spread disease. But they are fascinating...

Read more: Better rat control in cities starts by changing human behavior

The surprising source of Ansel Adams’ signature style

  • Written by Rebecca Senf, Chief Curator, Center for Creative Photography, University of Arizona
Photographer Ansel Adams poses on a bluff with his camera.Roger Ressmeyer/CORBIS/VCG via Getty Images

Ansel Adams’ bold, black-and-white landscapes of the American wilderness are so iconic that most people know an Adams photograph when they see it.

You might be surprised to learn that Adams didn’t learn his craft by attending an elite...

Read more: The surprising source of Ansel Adams’ signature style

Customers hate tipping before they're served – and asking makes them less likely to return

  • Written by Nathan B. Warren, Ph.D. Candidate, Marketing, University of Oregon

Imagine you’re in line at a coffee shop. You order your usual cappuccino and swipe your credit card to pay. Then the cashier swivels a little screen that prompts you for a tip – before the espresso shot is pulled or a drop of milk steamed.

Do you tip more, perhaps hoping that it will lead to a better drink? Or less or none at all,...

Read more: Customers hate tipping before they're served – and asking makes them less likely to return

What Americans think about who deserves tuition-free college

  • Written by Elizabeth Bell, Assistant Professor of Political Science, Miami University
Americans support free community college more when students are seen as 'deserving,' new research suggests.Klaus Vedfelt/Getty Images

Tuition-free college has gotten a lot of momentum of late.

Front-runners in the Democratic presidential field – including Bernie Sanders, Elizabeth Warren and Joe Biden – have all come out in support of...

Read more: What Americans think about who deserves tuition-free college

100,000 Indians say 'Namaste Trump' and the president ignores some key human rights concerns

  • Written by Sumit Ganguly, Distinguished Professor of Political Science and the Tagore Chair in Indian Cultures and Civilizations, Indiana University
President Trump and Indian Prime Minister Narendra Modi in Ahmedabad, India.AP Photo/Aijaz Rahi

President Donald Trump kicked off his first official visit to India by addressing a rally of more than 100,000 people on Feb. 24 in Indian Prime Minister Narendra Modi’s home state of Gujarat.

Trump promised the thousands of cheering Indians who...

Read more: 100,000 Indians say 'Namaste Trump' and the president ignores some key human rights concerns

Girls are reaching new heights in basketball, but huge pay gaps await them as professionals

  • Written by Corinne M. Daprano, Associate Professor of Health & Sport Science; Interim Dean of the School of Education and Health Sciences, University of Dayton
Gigi Bryant, looking up to her dad on the court in 2016Elsa/Getty Images

Women have made great strides in the world of sports over the past 50 years.

Especially in some individual sports, female champion athletes today earn far more money and command a much bigger audience than their predecessors – thanks to breakthroughs by tennis champions...

Read more: Girls are reaching new heights in basketball, but huge pay gaps await them as professionals

More Articles ...

  1. Americans are drowning in a sea of polls
  2. The census goes digital – 3 things to know
  3. Eating disorders are about emotional pain – not food
  4. College men more likely to seek grade changes than college women
  5. Why some of the best-known tunes, like 'Happy Birthday,' are the hardest to sing
  6. Goldman Sachs' push for board diversity doesn't go far enough
  7. Indian women protest new citizenship laws, joining a global 'fourth wave' feminist movement
  8. Mine waste dams threaten the environment, even when they don't fail
  9. Blacks are at higher risk for Alzheimer's, but why?
  10. Albania's plan against disinformation lets Facebook and powerful politicians off the hook
  11. Trump White House goes 300+ days without a press briefing – why that's unprecedented
  12. By filing for bankruptcy, the Boy Scouts may compensate more survivors of sexual abuse
  13. The ancient Greeks had alternative facts too – they were just more chill about it
  14. As US and Taliban plan to sign accord, Afghanistan must prepare for peace
  15. After US and Taliban sign accord, Afghanistan must prepare for peace
  16. US-Taliban truce begins, feeding hope of a peaceful, more prosperous Afghanistan
  17. Paying all blood donors might not be worth it
  18. What the Trump budget says about the administration's health priorities
  19. The Culinary Union of Nevada takes a pass on endorsing – here's why that may be a winning political strategy
  20. Federal Pell Grants help pay for college – but are they enough to help students finish?
  21. Air pollution kills thousands of Americans every year – here's a low-cost strategy to reduce the toll
  22. Why do people believe con artists?
  23. They're all fabulous and wonderful! How to figure out what's real in an inflated letter of recommendation
  24. Nondisclosure and secrecy laws protect Bloomberg – not the women who sued him
  25. Execution for a Facebook post? Why blasphemy is a capital offense in some Muslim countries
  26. Deep learning AI discovers surprising new antibiotics
  27. Coronavirus: We need to start preparing for the next viral outbreak now
  28. Congress fixes – just a bit – the unpopular, 'unfair' rule that stopped injured service members from suing for damages
  29. Is your city making you fat? How urban planning can address the obesity epidemic
  30. Can you get rid of your student loans by filing for bankruptcy?
  31. Why Trump's post-impeachment actions are about vengeance, not retribution
  32. The US birth rate keeps declining: 4 questions answered
  33. Boomers have a drug problem, but not the kind you might think
  34. What are viruses anyway, and why do they make us so sick? 5 questions answered
  35. What makes something ironic?
  36. Do I have to wear a jacket when it's cold outside?
  37. Nevada debate highlights: The dance of women leaders and limited economic opportunity
  38. Weinstein trial begs a question: Why is the pain of women and minorities often ignored?
  39. Something Democrats and Republicans have in common: Exaggerated stereotypes about both parties
  40. Growing up in a banking desert can hurt your credit for the rest of your life
  41. 'Bee-washing' hurts bees and misleads consumers
  42. Animals large and small once covered North America's prairies – and in some places, they could again
  43. What liberals and conservatives get wrong about free expression on college campuses
  44. Craigslist turns 25 – a reminder that a more democratic version of the internet can still thrive
  45. Democratic candidates seek a big and unprecedented K-12 funding boost
  46. Even very young children can become prejudiced but schools can do something about it
  47. Naming the new coronavirus – why taking Wuhan out of the picture matters
  48. Conservative Islamic views are gaining ground in secular Bangladesh and curbing freedom of expression
  49. Fringe religious party gains power in crisis-stricken Peru
  50. Assisted dying is not the easy way out