‘Vas Madness’ shows the power of messaging on men’s contraceptive decisions
- Written by Jenna Vinson, Associate Professor of English, UMass Lowell
Urologists market vasectomies to their clients during March Madness, when they can watch the basketball tournament while recovering from the procedure.Lew Robertson/Stone via Getty ImagesBracket-busting upsets, Cinderella stories, OT buzzer beaters – March Madness is here! Or, as some urologists think of it, vasectomy promotion season.
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