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What it means to ‘know your audience’ when communicating about science

  • Written by John C. Besley, Ellis N. Brandt Professor of Public Relations, Michigan State University
You have a lot of work to do before you step up to the mic.Chinnapong/Shutterstock.com

Communication experts love to tell people to know their audience, but it is not always clear what they’re meant to know.

Knowing someone’s age, education and gender is nice. So too is knowing context about economic, educational, cultural and...

Read more: What it means to ‘know your audience’ when communicating about science

Journalism's Assange problem

  • Written by Kathy Kiely, Professor and Lee Hills Chair of Free Press Studies, University of Missouri-Columbia

These days, anybody with an internet connection can be a publisher.

That doesn’t make everybody a journalist.

This distinction has become more important than ever in light of two recent events.

One was the arrest of WikiLeaks founder Julian Assange. The other was a proposal by lawmakers from Georgia, the Peach State, that looked more like an...

Read more: Journalism's Assange problem

Marijuana legalization – a rare issue where women are more conservative than men

  • Written by Laurel Elder, Professor of Political Science, Hartwick College

Surveys show that on issue after issue, women are more liberal than men, save for one: Men are more likely than women to support the legalization of marijuana.

Americans are becoming more supportive of marijuana legalization each year but the gender gap remains a constant: While 68 percent of men now support marijuana legalization, only 56 percent...

Read more: Marijuana legalization – a rare issue where women are more conservative than men

How Hispanics really feel about Trump

  • Written by Stella Rouse, Associate Professor of Government and Politics and Director of the Center for American Politics and Citizenship, University of Maryland
Hispanic voters are not a monolith.Baiterek Media/shutterstock.com

For the first time in history, Hispanic voters are expected to be the largest minority group in the 2020 electorate, according to the Pew Research Center.

With his reelection on the line, it’s no surprise that President Donald Trump is publicly courting Hispanics. In fact, in...

Read more: How Hispanics really feel about Trump

Brunei wants to punish gay sex with death by stoning – can boycotts stop it?

  • Written by Paula Gerber, Professor of Human Rights Law, Monash University

The sultan of Brunei has been on the throne for 52 years, making him the second-longest reigning monarch in the world, after Queen Elizabeth II.

In Brunei – a rather traditional, deeply Muslim Southeast Asian country – the sultan is known for leading a decadent life.

Vanity Fair once dubbed Sultan Hassanal Bolkiah and his brother,...

Read more: Brunei wants to punish gay sex with death by stoning – can boycotts stop it?

Why Good Friday was dangerous for Jews in the Middle Ages and how that changed

  • Written by Daniel Joslyn-Siemiatkoski, Professor of Church History, Seminary of the Southwest
A Good Friday procession in Riverdale, Maryland.AP Photo/Jose Luis Magana

As Christians observe Good Friday they will remember, with devotion and prayer, the death of Jesus on the Cross. It is a day of solemnity in which Christians give thanks for their salvation made possible by the suffering of Jesus. They prepare for rejoicing on Easter Sunday,...

Read more: Why Good Friday was dangerous for Jews in the Middle Ages and how that changed

Top EPA advisers challenge long-standing air pollution science, threatening Americans' health

  • Written by Richard E. Peltier, Associate Professor of Environmental Health Sciences, University of Massachusetts Amherst
Fine particle pollution in Denver exceeded federal health standards on March 6, 2019, triggering a citywide alert.AP Photo/David Zalubowski

Americans rely on the Environmental Protection Agency to set pollution control standards that protect their health. But on April 11, an important scientific advisory group submitted recommendations to EPA...

Read more: Top EPA advisers challenge long-standing air pollution science, threatening Americans' health

A frenemy fungus provides clues about a new deadly one

  • Written by Carol A Kumamoto, Professor of Molecular Biology and Microbiology, Tufts University
The fungus _Candida albicans_ causes candidiasis, or thrush.Kateryna Kon/Shutterstock.com

It seems like every few years there’s a virus or bacterium that threatens human health in a new way. But a new fungus that is a threat to humans? That doesn’t happen very often. That’s why we in the medical mycology community – the...

Read more: A frenemy fungus provides clues about a new deadly one

April 15 is the day tobacco companies pay $9 billion for tobacco illnesses, but is it enough?

  • Written by Charles Betley, Senior Policy Analyst, University of Maryland, Baltimore County
Cigarettes have been known for years to cause many diseases. Tobacco companies now have to pay $9 billion each year to help states pay for the costs of treatment to people they sickened.Protosav-AN/Shutterstock.com

April 15 is Tax Day in the U.S., and it is a bitter pill for many.

For state Medicaid plans, though, which pay a heavy price for...

Read more: April 15 is the day tobacco companies pay $9 billion for tobacco illnesses, but is it enough?

Retailers like Walmart are embracing robots – here's how workers can tell if they'll be replaced

  • Written by Beth Humberd, Assistant Professor of Management, University of Massachusetts Lowell
Who needs a worker checking shelves when you have a robot?AP Photo/David J. Phillip

Walmart recently said it plans to deploy robots to scan shelves, scrub floors and perform other mundane tasks in its stores as the retail giant seeks to lower labor costs.

While the retail giant did not say which jobs, if any, might be lost as a result, the...

Read more: Retailers like Walmart are embracing robots – here's how workers can tell if they'll be replaced

More Articles ...

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  2. Leonardo joined art with engineering
  3. How the alt-right corrupts the Constitution
  4. Is 75 the new 65? Wealthy countries need to rethink what it means to be old
  5. Why LeBron James' I Promise School should be more like LeBron and not shy away from issues of race
  6. This small Mexican border town prizes its human and environmental links with the US
  7. The Mormon Church still doesn't accept same-sex couples – even if it no longer bars their children
  8. Civic crowdfunding reduces the risk of 'bikelash'
  9. Leonardo da Vinci saw in animals the ‘image of the world’
  10. Venezuela's crisis is a tragedy - but comedy gold for satire, cartoons and memes
  11. Why the Great Plains has such epic weather
  12. America and the world still need the WTO to keep trade and the global economy humming
  13. People who win big prizes shouldn’t get taxed when they give their windfalls away
  14. Tax returns waste everyone's time – but there's an easy solution the tax preparation industry and some lawmakers don't like
  15. Does a year in space make you older or younger?
  16. How US tax laws discriminate against women, gays and people of color
  17. Why giant statues of Hindu gods and leaders are making Muslims in India nervous
  18. Are America's teachers really underpaid?
  19. Can changing the microbiome reverse lactose intolerance?
  20. Don't shoot! That drone overhead probably isn't invading your privacy
  21. A happy ending for 'Game of Thrones'? No thanks
  22. Muslims arrived in America 400 years ago as part of the slave trade and today are vastly diverse
  23. From ‘40 acres and a mule’ to LBJ to the 2020 election, a brief history of slavery reparation promises
  24. Measles outbreaks show legal challenges of balancing personal rights and public good
  25. Brexit is a rejection of the Good Friday Agreement for peace in Northern Ireland
  26. A thousand years ago, the Catholic Church paid little attention to homosexuality
  27. When people downsize to tiny houses, they adopt more environmentally friendly lifestyles
  28. How a 'missing' movement made gun control a winning issue
  29. Michelle Obama is a surprise textbook example of how women thrive and grow through adulthood
  30. Data show how American mothers balance work and family
  31. 8 things you may not know about Leonardo da Vinci, on the 500th anniversary of his death
  32. 74 screens of legalese don't protect your data – here's a blueprint for new laws that could make a difference
  33. The generals who challenged Netanyahu ran a campaign largely devoid of substance
  34. Empathy is the secret ingredient that makes cooperation – and civilization – possible
  35. A country can never be too rich, too beautiful or too full of people
  36. How a 'hard' Brexit would harm US banks, carmakers and drug companies
  37. A defeat on offshore drilling extends the Trump administration's losing streak in court
  38. Fox News isn’t the problem, it’s the media’s obsession with Fox News
  39. Campus free speech laws being enacted in many states, but some may do more harm than good
  40. The pitfalls of the narcissistic NBA player
  41. Why Americans appear more likely to support Christian refugees
  42. What makes the Impossible Burger look and taste like real beef?
  43. Why it's hard to remove, or even diagnose, mentally ill or unstable presidents
  44. Migrants' stories: Why they flee
  45. Does legalizing marijuana help or harm Americans? Weighing the statistical evidence
  46. An analysis of nearly 4 million pitches shows just how many mistakes umpires make
  47. For the 'political-infotainment-media complex,' the Mueller investigation was a gold mine
  48. The replication crisis is good for science
  49. Don't blame Sharia for Islamic extremism -- blame colonialism
  50. Catholic missionaries are evangelizing on college campuses and trying to bring back the 'nones'