Dismal ticket sales, grumblings from fans and clubs – is FIFA’s latest attempt to establish a global club game doomed before it starts?
- Written by Stefan Szymanski, Professor of Sport Management, University of Michigan

The FIFA World Club Cup, which kicks off in the U.S. on June 14, 2025, may seem like a new competition.
Certainly, soccer’s governing body, FIFA, is promoting it as is it were, marketing the monthlong competition between 32 of the world’s biggest soccer teams...