The psychological differences between those who love and those who loathe Black Friday shopping
- Written by Michael Breazeale, Associate Professor of Marketing, Mississippi State University
Ron Dauphin/Unsplash, CC BY
If the thought of taking part in the annual ritual of Black Friday gives you cold chills rather than a rush of excitement, you’re not alone. For every avid bargain hunter who plans for the day as if training for a marathon, there’s someone else who stays home, secure in the...