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The rise and fall of Tab – after surviving the sweetener scares, the iconic diet soda gets canned

  • Written by Jeffrey Miller, Associate Professor, Hospitality Management, Colorado State University
imageBefore there was Diet Coke, there was Tab.Ramin Talaie/Corbis via Getty Images

Tab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed and Limette.

Coca-Cola has announced that it is discontinuing Tab after 57 years on the market, and fans of the drink will have until...

Read more: The rise and fall of Tab – after surviving the sweetener scares, the iconic diet soda gets canned

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