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The Conversation USA

The psychological differences between those who love and those who loathe Black Friday shopping

  • Written by Michael Breazeale, Associate Professor of Marketing, Mississippi State University
Shoppers, start your engines ...Ron Dauphin/Unsplash, CC BY

If the thought of taking part in the annual ritual of Black Friday gives you cold chills rather than a rush of excitement, you’re not alone. For every avid bargain hunter who plans for the day as if training for a marathon, there’s someone else who stays home, secure in the...

Read more: The psychological differences between those who love and those who loathe Black Friday shopping

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