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The clothes make the candidate: The sartorial politics of this year's key Senate races

  • Written by Jo-Ellen Pozner, Assistant Professor, Management and Entrepreneurship, Santa Clara University
imageConservative suit? Check. Rep tie? Check. Mitch McConnell looks every inch a senator.Scott Applewhite/Getty

When Richard Nixon praised his wife’s “respectable Republican cloth coat” in his 1952 Checkers speech, her clothes were not the point.

Rather, Nixon drew a direct line from a coat to the values he proclaimed –...

Read more: The clothes make the candidate: The sartorial politics of this year's key Senate races

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