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The Conversation USA

Black Lives Matter, LGBTQ rights, Trump: The risks and rewards of corporate activism

  • Written by Joshua T. Beck, Assistant Professor of Marketing, University of Oregon
imageDozens of companies have recently expressed support for Black Lives Matter. Jessica Felicio via unsplash, CC BY-SA

The Research Brief is a short take about interesting academic work.

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Companies and CEOs are increasingly wading into political issues. My latest research suggests that such corporate activism can come with high costs if it...

Read more: Black Lives Matter, LGBTQ rights, Trump: The risks and rewards of corporate activism

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