3 reasons Forever 21’s bankruptcy doesn’t spell the end of brick-and-mortar retailing
- Written by Anthony Dukes, Professor of Marketing, University of Southern California
Clothing racks won’t be going away anytime soon.AP Photo/Wilfredo Lee
Affordable fashion brand Forever 21’s decision to file for bankruptcy and shutter hundreds of its stores has resurrected the notion that online retailing is killing old-fashioned brick and mortar retailing.
Some are suggesting the strong growth of e-commerce –...
Read more: 3 reasons Forever 21’s bankruptcy doesn’t spell the end of brick-and-mortar retailing