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The Conversation USA

A company's good deeds can make consumers think its products are safer

  • Written by Valerie Good, Published Researcher and Marketing Faculty, Michigan State University
Consumers may think Boeing's planes are safer because the company donated 250,000 masks to China.AP Photo/Vincent Yu

The Research Brief is a short take on interesting academic work.

The big idea

Companies like to highlight when they do good things for society, such as making charitable donations, becoming more environmentally friendly or improving...

Read more: A company's good deeds can make consumers think its products are safer

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