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The Conversation USA

The Conversation USA

How to write better pet adoption ads

  • Written by David Markowitz, Assistant Professor of Social Media Data Analytics, University of Oregon
Millions of shelter animals are adopted in the U.S. every year.hedgehog94/Shutterstock.com

About 1.5 million dogs and cats are euthanized in shelters each year because they weren’t adopted or had health problems that concerned potential owners.

Agencies often use “Adopt, Don’t Shop!” campaigns to encourage people to adopt...

Read more: How to write better pet adoption ads

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