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The Conversation USA

The Conversation USA

'I'll have what she's having' – how and why we copy the choices of others

  • Written by Kelly L. Haws, Associate Professor of Marketing, Vanderbilt University
The choice of flavor may be up to you, but the number of scoops will depend on what your companion gets.Zamurovic Photography/Shutterstock.com

Imagine you’re dining out at a casual restaurant with some friends. After looking over the menu, you decide to order the steak. But then, after a dinner companion orders a salad for their main course,...

Read more: 'I'll have what she's having' – how and why we copy the choices of others

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