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The Conversation USA

The Conversation USA

We're increasingly bombarded with choices – and it's stressing us out

  • Written by Thomas Saltsman, Senior Lab Director, Social Psychophysiology Laboratory, University at Buffalo, The State University of New York
When trying to find a romantic match, we're often overwhelmed with options.Reddit/WittyRepost

Log onto Netflix, and you’ll be presented with a menu of nearly 6,000 titles. Create an OkCupid account, and you’ll have the chance to connect with 5 million other active users. Search for a new toothbrush on Amazon, and you’ll be...

Read more: We're increasingly bombarded with choices – and it's stressing us out

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