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The big lessons of political advertising in 2018

  • Written by Erika Franklin Fowler, Associate Professor of Government, Wesleyan University
Screen shot of Beto O'Rourke's Facebook ad, 2018Facebook

The 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over.

As co-directors of the Wesleyan Media Project, which has tracked and analyzed campaign advertising since 2010, we spend a lot of time assessing trends in...

Read more: The big lessons of political advertising in 2018

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