Thing-makers, tool freaks and prototypers: How the Whole Earth Catalog's optimistic message reinvented the environmental movement in 1968
- Written by Andy Kirk, Professor of History, University of Nevada, Las Vegas
'Earthrise,' which appeared on the cover of the second and third Whole Earth Catalog, was taken by Apollo 8 astronaut Bill Anders during lunar orbit, Dec. 24, 1968.NASA
In the fall of 1968 a Stanford-trained biologist, organizer of the legendary Trips Festival and Merry Prankster named Stewart Brand published the first Whole Earth Catalog. Between...