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The Conversation USA

Why Twitter's cute, heart-shaped 'like' button is not so harmless

  • Written by A. Trevor Sutton, Ph.D. Student in Doctrinal Theology, Concordia Seminary
Researchers have found people use the 'like' button on social media posts for many reasons.Worawee Meepian

Jack Dorsey, Twitter’s founder and CEO, was recently reported to have questioned how the site “incentivizes people to want (the number of likes on their posts) to go up.” He also said that “he was not a fan of the...

Read more: Why Twitter's cute, heart-shaped 'like' button is not so harmless

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