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The Conversation USA

How Sears helped make women, immigrants and people of color feel more like Americans

  • Written by Einav Rabinovitch-Fox, Visiting Assistant Professor, Case Western Reserve University
The Sears catalog made it easier for anyone to live the American dream.Classic Film, CC BY-SA

Sears did more than pioneer the mail-order catalog over a century ago. The iconic retailer helped make America a more inclusive place at a time when Jim Crow was rampant and women couldn’t even vote.

The news that Sears had filed for bankruptcy is a...

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