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The Conversation USA

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

  • Written by: Kelley Cotter, Assistant Professor of Information Sciences and Technology, Penn State
imageTikTok appears to be changing hands, but what that means for users is up in the air.Stefani Reynolds/AFP via Getty Images

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s negotiation with...

Read more: TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You...

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