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The Conversation USA

The Conversation USA

Why we hate making financial decisions – and what to do about it

  • Written by Aner Sela, Associate Professor of Marketing, University of Florida
Financial decisions can be a real maze. Andrii Vodolazhskyi/Shutterstock.com

The advice to use your head, not your heart, might not be helpful after all.

We all make tough decisions, but choices relating to money send many of us running in the other direction. Unfortunately, ample evidence indicates that aversion toward financial decisions leads...

Read more: Why we hate making financial decisions – and what to do about it

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