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The Conversation USA

The Conversation USA

Retail rage: Why Black Friday leads shoppers to behave badly

  • Written by Jaeha Lee, Associate Professor of Apparel, Design and Hospitality Management, North Dakota State University

The manic nature of Black Friday has at times led shoppers to engage in fistfights and other misbehavior in their desperation to snatch up the last ultra-discounted television, computer or pair of pants.

What is it about the day after Thanksgiving – a day meant to celebrate togetherness and shared feasting – that inspires consumers to...

Read more: Retail rage: Why Black Friday leads shoppers to behave badly

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