Just competing in March Madness is a fundraising win for the schools
- Written by Brad Humphreys, Professor of Economics, West Virginia University
University of Pennsylvania players celebrate winning the 2018 Ivy League title as fans storm the court.
AP Photo/Chris Szagola
The NCAA men’s basketball championship, better known as March Madness, raises big bucks even if the players aren’t paid.
In 2018, CBS is paying the National Collegiate Athletic Associationmore than US$800 million...
Read more: Just competing in March Madness is a fundraising win for the schools

